Percent Rebranded To Goodstack

• Ad Grants
• News
• 12. 11. 2024

For nonprofits applying to the Google for Nonprofits program, verification is an essential first step in accessing powerful tools and resources this program holds for them. Just when we were starting to adjust to the changes from TechSoup to Percent as Google’s new verification partner, another shift has arrived. Percent has officially rebranded to Goodstack. What will this rebranding change? Let’s have a look!

What is Goodstack and what benefits does it bring?

Goodstack is a free platform that helps nonprofits gain access to the world’s most innovative fundraising opportunities, connect with the world’s best technology companies, and receive discount products.

As part of its fundraising opportunities, Goodstack features a directory that helps nonprofits attract unrestricted donations from new donors. By powering donation programs for major brands, Goodstack creates a seamless connection between companies, consumers, and meaningful causes, making it easier than ever for people to give back and support initiatives that matter.

As already mentioned, Goodstack also collaborates with leading technology companies eager to provide nonprofits with access to discounted or free products, including software licenses and accounting solutions. Their partners include notable names like Asana, Atlassian, Canva, Eventbrite, Google, LinkedIn, monday.com, OpenAI, and Sage, among others.

What does Goodstack check?

Goodstack’s verification process is designed to ensure that only legitimate nonprofits gain access to its resources. It involves a thorough review based on four key due diligence checks.

Verification requirements

• Goodstack verifies that the organization is recognized as a charitable or nonprofit entity by the relevant local regulator in its country, confirming its legal status.
• Assesses whether the organization operates on a not-for-profit basis.
• Assesses whether it serves the public benefit.

Applicant verification

• Additionally, Goodstack verifies that the applicant representing the nonprofit is indeed associated with the organization.

Compliance status

• Finally, it checks the nonprofit’s compliance status to ensure it is in good standing with its regulatory body.

Partner Discount Program Eligibility

• The eligibility criteria are determined by individual partners.

Will the verification process change when applying for Google for Nonprofits?

With Goodstack as the new verification partner, the fundamental requirements for nonprofits remain intact, but the process is now more streamlined and user-friendly, thanks to an integrated platform.

Many people face challenges when trying to reach Percent’s support team after their Google for Nonprofits application was rejected. Luckily, Goodstack is now committed to enhancing communication and support throughout the verification process, which helps nonprofits navigate their applications with greater ease.

This unified approach not only speeds up processing times but also provides nonprofits with quicker access to essential tools and resources. Ultimately, the transition to Goodstack aims to foster a more effective and supportive verification experience, empowering nonprofits to fully utilize Google’s products.

Why did the rebrand happen?

According to Percent, the rebranding to Goodstack reflects the organization’s evolution into a vital part of the global giving infrastructure. It aims to empower companies and nonprofits to collaborate seamlessly on a unified platform. Goodstack provides companies with a comprehensive suite of tools that facilitate safe and efficient donations to various causes. In turn, nonprofits gain access to new funding streams and cutting-edge technologies that can enhance their operations.

This change also serves as a call to action, encouraging organizations worldwide to unite in addressing critical challenges and driving positive change.

Conclusion

In summary, Goodstack’s rebranding marks a significant step forward for nonprofits and companies alike, offering an even more integrated, efficient, and supportive experience for those seeking to drive social good. By simplifying the verification process and fostering stronger connections between companies and nonprofits, Goodstack stands ready to empower organizations worldwide to make an impact.  This rebrand is supposed to represent more than just a name change, it should be an invitation to engage, innovate, and build a brighter future together. Let’s see how this turns out!

If you’re struggling with your Google for Nonprofits / Ad Grants application, don’t hesitate to contact us!