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A few months ago, Google’s verification partner, Percent, underwent a significant rebranding. Since then, many have wondered whether this change will streamline the application process and bring improvements beyond what the previous verification partner offered. In this article, we’ll explore both questions and break down what this rebrand really means for applicants. Keep reading!
(Image Credit: https://goodstack.org/blog/as-of-today-we-are-excited-to-announce-we-are-rebranding-to-goodstack, Apr 2025.)
How Goodstack Supports Nonprofits
Nonprofits that have recently applied for the Google for Nonprofits program have had the opportunity to experience the verification process with Goodstack. However, only a few have truly taken advantage of what it has to offer. One major benefit, often overlooked or dismissed, is Goodstack’s collaboration with leading technology companies. Verified nonprofits gain access to exclusive discounts and free services from top-tier providers. Below, we break down some of these valuable resources.
Adobe
Adobe provides creative software such as Photoshop, Illustrator, and Premiere Pro at discounted rates for nonprofits. These tools empower organizations to create professional visuals, marketing materials, and compelling storytelling content.
Asana
Asana is a project management tool designed to help teams streamline workflows, track progress, and enhance collaboration. Nonprofits can use Asana to manage campaigns, organize fundraising efforts, and oversee volunteer coordination.
Atlassian
Atlassian offers software like Jira and Trello, ideal for project tracking and team collaboration. Nonprofits can leverage these tools to manage internal operations, track donor engagement, and improve efficiency.
Okta
Okta provides identity management and security solutions, ensuring nonprofit teams can securely access essential digital tools. It simplifies login processes and enhances data security for organizations handling sensitive information.
Canva
Canva offers an easy-to-use design platform with templates for social media graphics, presentations, and fundraising materials. Nonprofits can use Canva to create professional visuals without needing advanced design skills.
DigitalOcean
DigitalOcean supplies cloud computing resources at reduced costs, enabling nonprofits to host websites, manage databases, and scale digital operations affordably.
Dropbox
Dropbox offers cloud storage and file-sharing solutions, ensuring nonprofits can securely store and access important documents from anywhere. It’s ideal for remote teams managing large amounts of data.
Eventbrite
Eventbrite provides nonprofits with tools to manage events, sell tickets, and promote fundraisers. Organizations can use it to streamline event registration and maximize attendance.
Fiverr
Fiverr connects nonprofits with freelance professionals who offer services ranging from graphic design to website development at competitive rates.
Hootsuite
Hootsuite enables nonprofits to manage multiple social media accounts in one place, schedule posts, and analyze engagement metrics to optimize outreach efforts.
LinkedIn offers discounts on premium recruitment tools, helping nonprofits attract top talent, connect with industry leaders, and expand their professional networks.
Monday
Monday is a powerful workflow and task management tool that helps nonprofit teams organize projects, track progress, and collaborate effectively.
New Relic
New Relic provides performance monitoring tools that help nonprofits optimize their digital platforms, ensuring smooth website and app functionality.
OpenAI
OpenAI offers advanced AI solutions that nonprofits can use for content generation, automation, and improving engagement with donors and supporters.
Twilio
Twilio enables nonprofits to enhance communication through SMS, voice, and email services, making it easier to reach donors, volunteers, and beneficiaries.
Access To Donation Programs
By signing up, nonprofits can become eligible for a variety of corporate-backed and consumer-driven donation initiatives, such as:
- Corporate and employee giving initiatives – Encouraging businesses and their employees to support verified nonprofits.
- Round-Up donation features in banking apps – Allowing users to round up transactions and donate the spare change.
- Global loyalty points donation programs – Enabling customers to convert unused rewards points into charitable contributions.
While Goodstack donations aren’t guaranteed, nonprofits with a strong online presence and active engagement have a higher chance of receiving support. Donors are more likely to contribute to organizations they recognize and trust. To stand out, nonprofits should maintain an active social media presence, share compelling stories about their successes and ongoing projects, engage with local and global communities through partnerships and collaborations, increase their digital visibility through Ad Grants and SEO, and build corporate partnerships to participate in workplace giving programs.
Essential Tools & Services For Nonprofits
Beyond donations, Goodstack offers valuable resources to strengthen nonprofit operations and marketing strategies. Some key tools available include:
- Google for Nonprofits – Free access to Google Workspace, Ad Grants, and YouTube’s nonprofit program to enhance outreach.
- LinkedIn for Nonprofits – Resources for networking, recruiting volunteers, and amplifying your nonprofit’s presence.
Navigating The Goodstack Verification Process
From our observations, the Goodstack verification process has been a mixed experience for nonprofits. While some find it straightforward, others face challenges, such as unclear documentation requirements or unexpected denials. If you’ve struggled with multiple rejections or are unsure how to move forward, our team is here to help.
Our expert consultant specializes in:
✔️ Activation of products offered to Goodstack-verified nonprofits
✔️ Goodstack verification assistance
✔️ Application troubleshooting and more
If you’re feeling stuck, don’t let these obstacles hold you back. Reach out today, and let’s get your nonprofit verified and fully equipped with the tools it deserves!
Additionally, don’t miss our upcoming webinar in May, where we’ll provide an in-depth walkthrough of the Goodstack verification process, its products, and much more. Stay tuned!
Conclusion
Signing up with Goodstack is a strategic move for any nonprofit looking to grow, raise funds efficiently, and leverage corporate-backed giving programs. It not only opens doors to direct donations but also provides essential tools and networks to elevate your nonprofit’s mission. Get started today! Need assistance? Contact our team!
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