Introduction To Google For Nonprofits

• Ad Grants
• Tips
• 16. 01. 2024

Nonprofit organizations all around the world serve in various sectors. They give and help daily either to people, animals, the environment, or businesses. If you belong to one of these admirable groups of people, this is no news flash for you. But guess what? A couple of years ago Google established a program, Google for Nonprofits that, for a change wanted to give back to these organizations. What is it about? What can you gain from it? Stay tuned and we’ll guide you right through it.

Google for Nonprofits provides either free of charge or under very favorable conditions, products that are usually available for the public or businesses for a fee. Thinking ‘bout increasing the effectiveness of your nonprofit activities? Receive access to a package of goods including a range of Google G Suite office tools or an advertising grant for search campaigns. BUT! That’s not it. Have a look at the list of the products offered by Google to you:

• G Suite for Nonprofits
• Google Ad Grants
• YouTube for Nonprofits
• Google Earth & Maps

Let’s break down each of these to give you a better understanding of what you’ve been missing out on this whole time.

Google Workspace (formerly G Suite)

Google Workspace is a rebranded G Suite and opens the door to a complete spectrum of Google Office packages including documents, tables, forms, or Google presentations and 30GB in Google Drive. You’ll also receive access to Google Meet which though is free, if you activate it for your organization you can set up videoconferences for up to 100 attendees. Furthermore, not only you’ll be allowed to have an unlimited number of e-mail addresses under your domain but you’ll also get e-mail that can be branded based on your own domain. Last but not least Google ensures support should you have any problems with any of the packages or your e-mail.

Google Ad Grants

Imagine you were given a $10,000 monthly budget to advertise the mission of your nonprofit organization. What would you do? Ever thought what you would say to the world? How would you make use of the budget meaningfully? And now….Imagine I told you the budget was freely accessible. That all the “good” you could do with it is just a few clicks away from you. Don’t believe me? Watch….Google Ad Grants is free-of-charge advertising in Google Ads in the form of text ads in Google search. It’s got unlimited duration and all you need to do is meet the conditions of the program. View the activation process further below.

We specialize in getting nonprofits into the Ad Grants program and in the creation and management of Ad Grants campaigns. You can find more about our Ad Grants services here.

Youtube

Does your organization publish video content on a YouTube channel? Then this program would be of great benefit to you. Once you activate YouTube for Nonprofits, you can insert links into your videos that lead outside your YouTube channel. Published a fundraising video? Insert a link leading to your donation landing page! Again, should you have any issues with your channel you can always reach out to Google support, ready to help you. And now the big one…YouTube continuously creates studios for the production of your video content that are completely free of charge. Have we convinced you yet?

Google Earth

Obtain access to map documents. If your organization uses maps on a webpage and you’re in need of advanced data from this area, now you’ve got the chance to acquire it through this 4th product.

Eligibility Guidelines

If you’re asking yourself whether you’re eligible for this program, view the requirements below:

• Be registered as a charitable organization – by Percent (an organization that supervises whether you meet certain legal requirements) 
• Meet the requirements for your own country
• Agree to the Google for Nonprofits Additional Terms of Service

Application process

Learn about Google’s new verification partner and how the application process looks like now.

G Suite activation

Set up a trial Google for Nonprofits account if you haven’t yet created one, verify your domain, and submit your application form for review. If everything is okay, you’ll be granted access to your Google G Suite.

Ad Grants activation

Open Google for Nonprofits, click “Activate Google Ad Grants” and Google invites you to fill out a questionnaire which takes a maximum of 5 min. and to complete the training you you can easily start working with this program. In your second step click “Submit a request”. This request is usually assessed up to 7 working days. Then you’ll obtain an e-mail with approval where you’ll accept the invitation to your new Google Ads account. Ready? Set up your first campaign!

Did you get lost in any of the steps? Don’t hesitate to Contact our team!