Back Up Your Universal Google Analytics Data

• Ad Grants
• Services
• Tips
• 14. 06. 2024

Not too long ago Google decided to bid farewell to the trusted companion of many marketers, Universal Analytics, ushering all users to migrate to the new, advanced version, Google Analytics 4. The time has come and as of July 1, 2024, Google is about to start the process of deactivating all Universal Analytics properties. This can only mean one thing, your property and all your data will be permanently deleted. What can you do to keep it? Discover the significance of your UA data and learn how to back it up with our easy-to-follow instructions.

Why Back Up Your Data?

• History – Your data tells a story of your nonprofit journey. Historical data enables you to analyze past performance, identify patterns, and understand the factors influencing your success or setbacks.
• Year-on-Year Comparison – Comparing current performance with previous years provides valuable insights into your nonprofit’s growth trajectory. It helps in assessing the effectiveness of your strategies and pinpointing areas that require improvement.
• Tracking Trends – By tracking trends of user behavior over time, you can anticipate changes, adapt your strategies, and capitalize on emerging opportunities.

How to Back Up Your Data

Backing up your UA data is a straightforward process that ensures you retain access to historical data beyond Google’s deletion date. There are several ways to do that such as:

• Manual export to PDF
• Manual export in XLSX or CSV format – allows you to filter the data
• Export to Google Sheets – our recommended method
• BigQuery Linking –advanced method for extensive data migration

Export to Google Sheets

Follow these simple steps to create a backup:

Step 1: Install Google Analytics Add-On

Step 2: Copy the template created by Google.

Step 3: Replace the ‘View ID’ in Row 3 with the View ID for your property

Step 4: Update the data ranges

Step 5: Run reports

Step 6: Create dashboards using Looker Studio

According to Google, you will need to repeat this process for every View whose data you want to archive.

We understand the importance of hassle-free data management, which is why we’re offering a comprehensive solution to save your data. For a one-time fee of $99, we will create a backup of your Universal Analytics data in Google Sheets and integrate it seamlessly with Looker Studio. Below is an example of how your report can look. If you would like to see a different set of data, we would be more than happy to customize it to your preference.

Benefits Of Our Assistance:

• Peace of Mind: You can rest easy knowing that your valuable insights are safe from deletion. Plus, there’s no need to wade through long instructions!
• Integration: Seamlessly access and analyze your data through Looker Studio for enhanced visualization and insights.

Conclusion

As the deadline for UA data deletion approaches, take proactive measures to back up your data to ensure continuity in your analytics journey. Follow the simple steps outlined in this guide or leverage our team’s professional background and contact us for assistance.

Don’t let your data slip away — contact us and secure them today!