Our Ad Grants Services

• Create a TechSoup account

• Create a Google Ads account

• Prepare the application

• Submit the required surveys

• Fix occasional application problems

• Analyze historical campaign performance

• Identify areas for improvement

• Audit quality scores

• Assess ad copy quality, landing page relevancy

• Assess the account compliance and make necessary adjustments

• Fill in the initial questionnaire outlining your marketing goals and internal competences

• Discuss marketing objectives and performance expectations

• Define which campaigns stay in place and which we pause as well as what will be the budget split

• Perform initial keyword research and create a campaign structure proposal

• Define KPIs

• Perform keyword research according to campaign structure proposal

• Create ad copy proposal including multiple adgroup-specific ad variants

• Create all applicable ad extensions

• Send above-mentioned documents to the organization for final approval every time new ad copies are being used

• Import assets approved in the previous step into Google Ads

• Set-up campaign targeting, bidding, scheduling, budgets etc.

• Create rules and other mechanisms to help maintain the account compliance

• Define on-site conversion actions

• Create a universal naming structure

• Create onclick events and implement them in all appropriate places

• Create Google Analytics goals and import them over to Google Ads

• Access values to conversion goals whenever possible

• Campaign launch

• Periodic review of search term report + keyword list adjustments

• Bidding and budget adjustments

• New campaign setup

• Ad copy experiments

• Ongoing compliance oversight and adjustments

• Detailed Google Data Studio performance report updated in real-time

• Report modifications to fit the specific needs of the organization

• Detailed monthly commentary on past performance development, changes & next steps

• Updates on program changes

• Landing page design & development

• Landing page content creation

• Conversion optimization (web design guidance, A/B testing, conversion funnel optimization)

• Set up additional performance channels to convert non-decided website visitors (display, retargeting, paid social media)

• Assistance with the adoption of other Google products for Nonprofits (Youtube, Google Apps, Google One Today)