1
Read our blog

2
Visit Google Ad Grants forum

3
Read official Google resources

4
Ask us anything for free

1
Create an account with Techsoup

2
Sign up for Google for Nonprofits

3
Submit Ad Grants survey

4
Apply for Google Ad Grants

5
Accept the invitation to new Google Ads account

6
Contact us for personalized assistance

1
Do the keyword research

2
Organize keywords in adgroups and campaigns

3
Create ad copies

4
Create new campaigns & upload all assets

5
Set up bids, budgets & targeting

6
Contact us for personalized assistance

1
Eliminate underperforming ads & keywords

2
Add new variations of well-working keywords

3
Experiment with new ad copies

4
Try automated bidding strategies

5
Experiment with different targeting options

6
Increase your quality scores

7
Contact us for personalized assistance

1
Read our blog on compliance

2
Run our free automated compliance audit

3
Review your compliance report

4
Implement compliance fixes

5
Contact us to schedule an in-depth manual account audit

1
Implement Google Analytics tracking

2
Link Google Analytics and Google Ads

3
Create a list of all conversion actions

4
Configure Google Analytics event tracking

5
Test all conversion actions

6
Contact us for personalized assistance

1
Sign in Google for Nonprofits account

2
Look up the admin emails

3
Try to log in Google Ads with those emails

4
If you’re still unable to log in, contact Google Support

5
Contact us for personalized assistance

1
Review your compliance report

2
Implement compliance fixes

3
Request the account review

4
Periodically review your compliance status

5
Contact us for personalized assistance

Our Ad Grants Services

While we approach each account differently, we usually follow these steps:

1. Craft new application (new advertisers)

1. Craft new application (new advertisers)

Create a new Google Ads account and get it approved for Ad Grants.

• Create a TechSoup account

• Create a Google Ads account

• Prepare the application

• Submit the required surveys

• Fix occasional application problems

2. Audit an existing Google Ads account

2. Audit an existing Google Ads account

Compliance, historical performance & account expansion potential.

• Analyze historical campaign performance

• Identify areas for improvement

• Audit quality scores

• Assess ad copy quality, landing page relevancy

• Assess the account compliance and make necessary adjustments

3. Discuss objectives & prepare strategy

3. Discuss objectives & prepare strategy

Create and approve a new campaign structure proposal.

• Fill in the initial questionnaire outlining your marketing goals and internal competences

• Discuss marketing objectives and performance expectations

• Define which campaigns stay in place and which we pause as well as what will be the budget split

• Perform initial keyword research and create a campaign structure proposal

• Define KPIs

4. Prepare campaigns outside of Google Ads

4. Prepare campaigns outside of Google Ads

Create and approve ad copies and keyword lists.

• Perform keyword research according to campaign structure proposal

• Create ad copy proposal including multiple adgroup-specific ad variants

• Create all applicable ad extensions

• Send above-mentioned documents to the organization for final approval every time new ad copies are being used

5. Import and set-up campaigns in Google Ads

5. Import and set-up campaigns in Google Ads

Setting new Ad Grants campaigns for success.

• Import assets approved in the previous step into Google Ads

• Set-up campaign targeting, bidding, scheduling, budgets etc.

• Create rules and other mechanisms to help maintain the account compliance

6. Set up Google Analytics goal tracking

6. Set up Google Analytics goal tracking

Build up conversion tracking logic, create goals and import them to Google Ads.

• Define on-site conversion actions

• Create a universal naming structure

• Create onclick events and implement them in all appropriate places

• Create Google Analytics goals and import them over to Google Ads

• Access values to conversion goals whenever possible

7. Launch new campaigns, campaign management

7. Launch new campaigns, campaign management

Running campaigns & meeting target KPIs.

• Campaign launch

• Periodic review of search term report + keyword list adjustments

• Bidding and budget adjustments

• New campaign setup

• Ad copy experiments

• Ongoing compliance oversight and adjustments

8. Periodic reporting

8. Periodic reporting

Real-time online report + comprehensive monthly commentary.

• Detailed Google Data Studio performance report updated in real-time

• Report modifications to fit the specific needs of the organization

• Detailed monthly commentary on past performance development, changes & next steps

• Updates on program changes

9. Content creation & other additional activities

9. Content creation & other additional activities

Activities to boost the overall ROI of the marketing program.

• Landing page design & development

• Landing page content creation

• Conversion optimization (web design guidance, A/B testing, conversion funnel optimization)

• Set up additional performance channels to convert non-decided website visitors (display, retargeting, paid social media)

• Assistance with the adoption of other Google products for Nonprofits (Youtube, Google Apps, Google One Today)

How Does It Work

1
Apply / Reactivate / Audit Ad Grants Account

We craft and submit a perfect Ad Grant application for organizations new to the program. Older accounts are audited and/or reactivated.

2
Prepare comprehensive strategy

We identify channels, campaign themes, key messaging and KPIs. We also set up conversion tracking to measure goal completions.

3
Draft, approve, launch

We conduct in-depth keyword research, write multiple compiling ad copies, specify targeting and bidding strategies utilizing our extensive know-how.

4
Measure and optimize

We continuously oversee, optimize and expand existing campaigns, overlook compliance, report on performance & implement on-demand changes.

Timeline

We will get your new campaigns live within the next 2 weeks.

1

Application process

up to 1 week

2

Campaign proposal

2 days

3

Keyword lists, ad copies

3 days

4

Campaign setup

2 days

5

Analytics setup

1 day

6

Ad Grants campaigns go live

1 day

Our Non-Ad Grants Services

Pricing
Commercial Google Ads

Commercial Google Ads

Banner campaigns, Youtube campaigns, retargeting & other efficient nonprofit marketing strategies. Optimized & paired with Ad Grants to maximize the ROI.

Social Media Management

Social Media Management

Paid campaigns on Facebook, Instagram, Twitter or LinkedIn. Creative preparation, campaign preparation & management.

Bing Management

Bing Management

Campaign preparation, optimization, analytics setup & reporting. Discover all the benefits of this often-overlooked platform.

Web Analytics

Web Analytics

Google Analytics, Tag Manager, tracking pixels & more. Analytics setup and troubleshooting necessary for accurate performance evaluation & reporting.

Conversion rate optimization

Conversion rate optimization

Landing page development, A/B testing & implementation of proven strategies to increase the conversion rate of your website. Pairs well with our online campaigns.

Website Development

Website Development

Wordpress & custom website development. Good-looking, mobile-optimized, and easy to navigate pages can be affordable. Move your organization to the next level.

Graphics / Design

Graphics / Design

Ad copy creation, preparation of brand & design manuals, web design & more. Professional & polished look for your web & campaigns.

Contact us

Contact us directly or schedule a slot to talk to our expert team!

  • AboveX Digital LLC
  • 302 Washington St #150-6213, San Diego, CA 92103 USA
  • +1 (619) 330-9997
  • Mon – Fri 9:00 am – 6:00 pm PST
  • info@abovexdigital.com

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