Our Ad Grants Services
While we approach each account differently, we usually follow these steps:
1. Craft new application (new advertisers)
Create a new Google Ads account and get it approved for Ad Grants.
More info• Create a TechSoup account
• Create a Google Ads account
• Prepare the application
• Submit the required surveys
• Fix occasional application problems
2. Audit an existing Google Ads account
Compliance, historical performance & account expansion potential.
More info• Analyze historical campaign performance
• Identify areas for improvement
• Audit quality scores
• Assess ad copy quality, landing page relevancy
• Assess the account compliance and make necessary adjustments
3. Discuss objectives & prepare strategy
Create and approve a new campaign structure proposal.
More info• Fill in the initial questionnaire outlining your marketing goals and internal competences
• Discuss marketing objectives and performance expectations
• Define which campaigns stay in place and which we pause as well as what will be the budget split
• Perform initial keyword research and create a campaign structure proposal
• Define KPIs
• Perform keyword research according to campaign structure proposal
• Create ad copy proposal including multiple adgroup-specific ad variants
• Create all applicable ad extensions
• Send above-mentioned documents to the organization for final approval every time new ad copies are being used
• Import assets approved in the previous step into Google Ads
• Set-up campaign targeting, bidding, scheduling, budgets etc.
• Create rules and other mechanisms to help maintain the account compliance
6. Set up Google Analytics goal tracking
Build up conversion tracking logic, create goals and import them to Google Ads.
More info• Define on-site conversion actions
• Create a universal naming structure
• Create onclick events and implement them in all appropriate places
• Create Google Analytics goals and import them over to Google Ads
• Access values to conversion goals whenever possible
• Campaign launch
• Periodic review of search term report + keyword list adjustments
• Bidding and budget adjustments
• New campaign setup
• Ad copy experiments
• Ongoing compliance oversight and adjustments
• Detailed Google Data Studio performance report updated in real-time
• Report modifications to fit the specific needs of the organization
• Detailed monthly commentary on past performance development, changes & next steps
• Updates on program changes
9. Content creation & other additional activities
Activities to boost the overall ROI of the marketing program.
More info• Landing page design & development
• Landing page content creation
• Conversion optimization (web design guidance, A/B testing, conversion funnel optimization)
• Set up additional performance channels to convert non-decided website visitors (display, retargeting, paid social media)
• Assistance with the adoption of other Google products for Nonprofits (Youtube, Google Apps, Google One Today)
How Does It Work
Timeline
We will get your new campaigns live within the next 2 weeks.
Our Non-Ad Grants Services
PricingCommercial Google Ads
Banner campaigns, Youtube campaigns, retargeting & other efficient nonprofit marketing strategies. Optimized & paired with Ad Grants to maximize the ROI.
Social Media Management
Paid campaigns on Facebook, Instagram, Twitter or LinkedIn. Creative preparation, campaign preparation & management.
Bing Management
Campaign preparation, optimization, analytics & reporting. We manage both Ads for Social Impact (Microsoft Ad Grants) and paid Bing Ads.
Web Analytics
Google Analytics, Tag Manager, Consent mode v2, tracking pixels & more. Analytics setup and troubleshooting for accurate performance evaluation & reporting.
Conversion rate optimization
Landing page development, A/B testing & implementation of proven strategies to increase the conversion rate of your website. Pairs well with our online campaigns.
Website Development
Wordpress & custom website development. Good-looking, mobile-optimized, and easy to navigate pages can be affordable. Move your organization to the next level.
Graphics / Design
Ad copy creation, preparation of brand & design manuals, web design & more. Professional & polished look for your web & campaigns.
Contact us directly or schedule a slot to talk to our expert team!
- AboveX Digital LLC
- 4023 Kennett Pike #50116, Wilmington, DE 19807 USA
- +1 (619) 330-9997
- Mon – Fri 9:00 am – 5:00 pm EST
- info@abovexdigital.com