Partnerships

Do you work with Nonprofits? So do we! We’d love to provide our expert Ad Grants management services to your clients.

Benefits of working with us

We breathe Google Ad Grants

We breathe Google Ad Grants

Hundreds of happy clients, partnership with Google and the number of educational activities confirm that we are focused on Ad Grants and we know how to maximize its potential for your clients.

Access to Quality Support Team

Access to Quality Support Team

As a Google Certified Professional agency, we have exclusive access to the direct support line. That helps us get client issues resolved fast.

We know what’s coming up

We know what’s coming up

New product features, changes in the program, confidential data and more. Thanks to our partnership with Google we are the first ones to know and first ones to adopt new features and updates.

Established Processes

Established Processes

Outsourcing does not have to be complicated. We partner with multiple agencies already and we know how to set up processes in a way that minimizes the effort on your side.

You can trust us. We know what we are doing.

Since 2014
150+ clients served
3 Years Google Partners Trainer
100% Application approval rate
$10+ Mil. Managed yearly Ad Grants budget
Google Ad Grants Certified Professional

Our Ad Grants Services

One-time tasks or ongoing management? We are here to help.

1. Craft new application (new advertisers)

1. Craft new application (new advertisers)

Create a new Google Ads account and get it approved for Ad Grants.

• Create a TechSoup account

• Create a Google Ads account

• Prepare the application

• Submit the required surveys

• Fix occasional application problems

2. Audit an existing Google Ads account

2. Audit an existing Google Ads account

Compliance, historical performance & account expansion potential.

• Analyze historical campaign performance

• Identify areas for improvement

• Audit quality scores

• Assess ad copy quality, landing page relevancy

• Assess the account compliance and make necessary adjustments

3. Discuss objectives & prepare strategy

3. Discuss objectives & prepare strategy

Create and approve a new campaign structure proposal.

• Fill in the initial questionnaire outlining your marketing goals and internal competences

• Discuss marketing objectives and performance expectations

• Define which campaigns stay in place and which we pause as well as what will be the budget split

• Perform initial keyword research and create a campaign structure proposal

• Define KPIs

4. Prepare campaigns outside of Google Ads

4. Prepare campaigns outside of Google Ads

Create and approve ad copies and keyword lists.

• Perform keyword research according to campaign structure proposal

• Create ad copy proposal including multiple adgroup-specific ad variants

• Create all applicable ad extensions

• Send above-mentioned documents to the organization for final approval every time new ad copies are being used

5. Import and set-up campaigns in Google Ads

5. Import and set-up campaigns in Google Ads

Setting new Ad Grants campaigns for success.

• Import assets approved in the previous step into Google Ads

• Set-up campaign targeting, bidding, scheduling, budgets etc.

• Create rules and other mechanisms to help maintain the account compliance

6. Set up Google Analytics goal tracking

6. Set up Google Analytics goal tracking

Build up conversion tracking logic, create goals and import them to Google Ads.

• Define on-site conversion actions

• Create a universal naming structure

• Create onclick events and implement them in all appropriate places

• Create Google Analytics goals and import them over to Google Ads

• Access values to conversion goals whenever possible

7. Launch new campaigns, campaign management

7. Launch new campaigns, campaign management

Running campaigns & meeting target KPIs.

• Campaign launch

• Periodic review of search term report + keyword list adjustments

• Bidding and budget adjustments

• New campaign setup

• Ad copy experiments

• Ongoing compliance oversight and adjustments

8. Periodic reporting

8. Periodic reporting

Real-time online report + comprehensive monthly commentary.

• Detailed Google Data Studio performance report updated in real-time

• Report modifications to fit the specific needs of the organization

• Detailed monthly commentary on past performance development, changes & next steps

• Updates on program changes

9. Content creation & other additional activities

9. Content creation & other additional activities

Activities to boost the overall ROI of the marketing program.

• Landing page design & development

• Landing page content creation

• Conversion optimization (web design guidance, A/B testing, conversion funnel optimization)

• Set up additional performance channels to convert non-decided website visitors (display, retargeting, paid social media)

• Assistance with the adoption of other Google products for Nonprofits (Youtube, Google Apps, Google One Today)

We also provide online marketing services outside of Ad Grants to maximize the impact of our clients.

Some of our Happy Clients

We have helped small and big nonprofit organizations. We are ready to help your clients grow.

Contact us

Contact us directly or schedule a slot to talk to our expert team!

  • AboveX Digital LLC
  • 302 Washington St #150-6213, San Diego, CA 92103 USA
  • +1 (619) 330-9997
  • Mon – Fri 9:00 am – 6:00 pm PST
  • info@abovexdigital.com

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