Fundraising Webinar 2026

Ad Grants
News
18. 09. 2026

Prepare early, raise more.

Last year, we hosted a fundraising webinar about Google Ad Grants in fundraising, building an effective fundraising strategy, automated campaigns, and new marketing channels, together with a case study. One of the tips we closed with was simple, prepare early, October at the latest.

This year, we’re building on that tip. A fundraising campaign doesn’t start on the day your first ad goes live. How much it brings in depends on what you put in place before launch. The landing page your donors arrive on, the conversion tracking that tells you which campaigns bring in donations, and whether your organization shows up when people research your cause using AI tools like ChatGPT, Gemini, or Claude.

Search itself has changed too. AI Overviews now answer questions before users ever see your ad. And when people ask generative AI about a topic, the answers vary based on the model, the wording of the question, and timing, so there is no single ranking position you can check. Knowing whether AI mentions, recommends, or cites your organization takes a different approach.

That’s why this year’s fundraising webinar focuses less on Ad Grants strategy and more on getting ready: landing pages, measuring donation conversions, AI visibility, and a short look at Google Ads and other channels you can use during your campaign.

If you’d like a little intro before the webinar itself, we recommend watching the recording of our webinar Transform Your Nonprofit’s Fundraising Strategy!

Upcoming Webinar

Fundraising Webinar 2026: How to Prepare Early and Maximize the Impact of Your Fundraising Campaign

When? 10/28/2026
What time? 7:00 PM CEST | 1:00 PM EDT | 10:00 AM PDT
Where? Virtual Event – Crowdcast

In this 60-minute session, we’ll walk you through the preparation that makes the biggest difference once donations start coming in, from the page your donors land on to the data that tells you what worked.

What You’ll Learn In The Webinar

This is a practical session with a clear goal, to leave you with a checklist you can start working on the next day.

During the webinar, we’ll cover:

Landing & donation pages – what a high-converting campaign page includes, how to close the gap between mobile and desktop giving, and when to send donors to your own website or to a donation platform
Measuring donation conversions – how to track donations with their value in Google Analytics 4 and Google Ads, including gifts made on external platforms like Classy, Givebutter, or Donorbox
Attribution – how to use UTM tags and simple form questions to see which channels brought in your donors
AI visibility – how to check whether AI tools mention, cite, and recommend your organization, and what to update on your website before the campaign
Google Ads & other channels – a short look at combining Ad Grants with commercial Google Ads, email, social media, and ads in AI chatbots
Your preparation timeline – what to do in October and November so you are ready for GivingTuesday on December 1 and the year-end push

We’ll also share a real-world case study showing how preparation ahead of the campaign translated into results.

Meet Your Host: Peter Sima

The session will be led by Peter Sima, founder of AboveX Digital. Peter is a former Google Certified Trainer for Nonprofits and has been managing Google Ad Grants accounts since 2013. Together with his team, he helps nonprofits plan and run fundraising campaigns, set up conversion tracking, and make better decisions based on data from their campaigns.

Who Should Attend?

This webinar is ideal for:

Nonprofits planning a Giving Tuesday or year-end fundraising campaign
Fundraising, development, and marketing teams responsible for online donations
Organizations that aren’t sure their conversion tracking is configured correctly
Teams that want to understand how AI search affects the way donors find them
Nonprofits using Google Ad Grants who want to get more out of their fundraising season

Don’t Wait Until December

The organizations that raise the most at the end of the year aren’t always the ones with the biggest budgets. They’re the ones that had their pages, tracking, and channels ready weeks before the first appeal went out. If you want your next campaign to bring in more with the same effort, join us on 10/28. Start preparing now!