Google Ad Grants Webinar

• Ad Grants
• News
• 30. 07. 2026

Google Ad Grants continues to evolve, and so do the strategies nonprofits need to make the most of the program. New campaign types, AI-powered features, policy updates, and changing best practices mean that what worked a year ago may no longer be the most effective approach today. If you want to stay ahead, we’re hosting a free 90-minute live webinar on 26 August 2026, where we’ll walk through everything you need to know about Google Ad Grants and how to manage your account successfully, especially after all the recent changes.

Whether you’re applying for Google Ad Grants for the first time, struggling to utilize the full $10,000 monthly grant, or simply looking to improve your account’s performance, this session will provide practical, easy-to-apply guidance based on years of hands-on experience managing nonprofit accounts.

Join our founder, Peter Sima, former Google Certified Trainer for Nonprofits and the founder of AboveX Digital, as he introduces the Google Ad Grants program, shares proven optimization strategies, discusses the latest Google Ad Grants developments, and demonstrates how nonprofits can generate more traffic, more conversions, and ultimately more impact through Google Search.

• Date: Wednesday, 26 August 2026
• Time: 7:00 PM CEST | 1:00 PM EDT | 10:00 AM PDT
• Duration: 90 minutes
• Format: Live Online Webinar

What You’ll Learn

During this live session, Peter will cover everything you need to know about managing a successful Google Ad Grants account.

Topics include:

• How to apply for Google Ad Grants successfully
• Building a high-performing campaign structure
• Google Ad Grants compliance and how to avoid account suspension
• Proven optimization strategies used by successful nonprofit accounts
• Case study and lessons learned

New Topics For 2026

In addition to our updated core presentation, we’ll discuss several major developments that every nonprofit should know about:

• What is Performance Max and what has changed
• What recent changes happened in regards to the Dynamic Search Ads (DSA) and what they mean for existing campaigns.
• How AI Max works and where it fits into a Google Ad Grants strategy.
• Which Google Ad Grants policies are actively enforced, and which ones currently aren’t.
• Other recent product updates, best practices, and practical recommendations based on our day-to-day management of nonprofit accounts.

Unlike generic Google Ads training, this webinar focuses exclusively on Google Ad Grants. We manage nonprofit accounts every day, stay in close contact with Google, and continuously test new strategies across organizations of all sizes. You’ll gain practical knowledge based on real data from campaigns, not just theory. There will also be an opportunity to ask questions during the Q&A session.