Tried AI For Copywriting?

• Tips
• 04. 01. 2024

Copywriting is the art and science of creating compelling content that persuades readers to act. Whether it’s recruiting volunteers, subscribing to a newsletter, or driving donations, copywriting is essential for any nonprofit that wants to connect with its audience and achieve its goals. To be honest it’s not easy. It requires great creativity, skill, and knowledge of the market. It also takes time and effort to produce high-quality content that stands out from the crowd and delivers results.

That’s why many copywriters are turning to AI to help them with their work. AI is a powerful technology that can automate and enhance various aspects of copywriting, from generating ideas and headlines to writing and editing content.

In this article, we will show you how AI can transform your copywriting tasks to help you create more engaging and effective content faster as well as point out the boundaries to watch out for. You know as they say, with power comes great responsibility. Let’s get started!

The secret behind AI copywriting tools

AI copywriting tools are systems that can help you produce captivating as well as effective content in no time. They employ a type of artificial intelligence, natural language processing (NLP), that allows computers to comprehend and generate human language. AI copywriting platforms that use NLP acquire knowledge from an extensive number of existing texts on a certain topic and then compose new and unique texts that match them.

For each marketer the time is precious. If you can do something faster, with less effort generating the same or even better results, why not do it, right? AI copywriting tools do exactly so. Not only do they consume less time, but they create texts of excellent quality that are error-free and reflect the tone and style of a human.

Furthermore, thanks to machine learning they get better over time in terms of quality and performance. These tools gather data and feedback from each of your inputs. As a result, the more you use them, the more tailored will be the output to your needs.

You can easily use them to produce your:

• social media content
• blog posts
• ad headlines or descriptions
• product descriptions
• meta details

And this is only a fraction of the tasks it’s built to perform. If all of this were true and there were no obstacles in the way, it would almost sound like a utopia. However, the advancement of AI-driven technology has caused concerns in several sectors, especially academia, as they wish to prevent plagiarism among students’ assignments. Many organizations have introduced algorithms that can detect AI-generated content, including Google, which recently announced its use of AI systems to detect and mark the content as “GPT generated” by analyzing specific patterns, syntax, and other writing characteristics.

What would be the consequences then?

• Impact on your page rank in Google’s SERP
• Penalties – not only from Google but as well other organizations

Although plagiarism detection systems are not always accurate, it is important to be cautious when using them to avoid being accused of plagiarism. We recommend ensuring that your content is reliable and true, and adding a personal touch to it. If your content is of good quality, provides relevant information, and engages users, you should not be too worried. Use these tools to help you, but do not rely on them entirely.

Our experience

We must admit having access to AI technologies has been of great help especially when writing engaging and relevant ad copies. All we do is provide some input such as certain keywords, a link to a landing page, or a call to action and AI will generate multiple variations of ad headlines and descriptions for you to choose from. Following the aforementioned rules, we solely try to take inspiration from these or only extract certain valuable parts. Partially also because the length of these texts rarely ever takes into consideration the character limit defined by Google. Sometimes they span over several sentences, other times you end up only with a short phrase. One way or another it still helps to save your time and increase the attractiveness of your ads and thus boost your conversion rates.

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