How To Build Landing Pages That Convert

Ad Grants
News
18. 11. 2025

For nonprofits & beyond.

Your ads may capture attention, but it’s your landing page that inspires action. Whether you’re raising funds, recruiting volunteers, or spreading awareness, the moment a user lands on your page is where success is truly decided.

Join us for an exclusive free webinar that will transform the way you think about landing pages. Tailored for nonprofit marketers, communication teams, and campaign managers, this session will uncover how design, storytelling, and psychology work together to turn casual visitors into loyal supporters and donors.

You’ll learn what separates a good landing page from a great one, how to align messaging between your ads and your site, and practical techniques to boost engagement and conversions, no matter your mission.

The webinar will be held on Thursday, November 28, 2025, beginning at 1:00 PM EST/10 AM PST, and will run for approximately 60 minutes.

Meet the Experts

Host: Peter Sima

Peter is the founder of AboveX Digital, a Google Ad Grants Certified Professional agency, and a Google Certified Trainer with years of experience helping nonprofits maximize their Google Ad Grants. He has guided hundreds of organizations in fully leveraging their $10,000 monthly ad credit, maximizing their online exposure, traffic, and conversions in the most effective way.

Guest Speaker: Michal Hornicky

Michal is an award-winning art director and the founder of Kreatívna Dvojica (Creative Couple) in Slovakia and Vivid Plum in the United States. His impressive career spans agencies such as Ogilvy and McCann, where he contributed to campaigns for Coca-Cola, Heineken, Allianz, and Novartis.

Under his leadership, Kreatívna Dvojica has earned awards at EFFIE, ADCE, and EPICA, including several recognitions in web design and branding.

Michal also serves on juries at top creative festivals and is a member of both the Art Directors Club of Europe and the American Advertising Federation.

What You’ll Learn

This 60-minute session will cover everything you need to know to turn clicks into meaningful engagement.

Why landing pages matter – Learn why your ads are only half the story, and how the landing pages decide whether visitors take action or bounce away.
Why landing pages are key to the success of Google Ads campaigns – Understand how ad relevance and landing page experience affect your Quality Score, cost per click, and ad position.
Key elements and the anatomy of a high-converting page – We’ll break down visuals, copy, trust signals, user experience, and structure – from hero headlines to trust badges and donation forms.
The analysis of landing pages from renowned nonprofit organizations – We’ll review real examples to uncover what works (and what doesn’t) in nonprofit landing pages.
Conversion rate optimization (CRO) – Discover how even small tweaks in copy, layout, or button design can boost your conversions by 10–30%.
Expert design tips & quick wins – Michal will share professional advice on visual rhythm & quick wins you can apply immediately.

Bonus Topics

The psychology of decision-making and how to use social proof, urgency, and trust to inspire action.
Technical essentials: page speed, mobile-first design, and GDPR compliance.
A 10-point landing page checklist to evaluate and improve your pages instantly.

Why You Should Attend

By the end of this webinar, you’ll know:

What makes a landing page convert
How to align your Google Ads with your landing page content
Which design and copy elements inspire donors to act
How to apply proven techniques from nonprofits with top-performing websites

This session will be packed with actionable insights and real-world examples, perfect for anyone who wants to take their campaigns from “clicks” to conversions.

Any Questions?

If there’s a particular topic you’d like Michal to address during the webinar, we’d love to hear from you. Whether you’re curious about design principles, landing page strategy, user experience, or anything in between, feel free to let us know.

You can also submit your website URL if you’d like Michal to review your page live during the session. Simply fill out this form, and we’ll do our best to include your question or website in the webinar.

Reserve Your Spot

Don’t miss this chance to learn from an industry expert and take your landing pages to the next level. Sign up today and make your next landing page your best one yet.