We’re A 2025 Google Premier Partner

• About Us
• News
• 20. 03. 2025

A very exciting e-mail landed in our inbox recently, announcing that we have successfully retained our Google Premier Partner status once again this year. It’s truly an honor to be among the top 3% of participating companies within United States.

What It Takes to Become a Google Premier Partner

There are certain requirements to be followed before being appointed to such a prestigious title. These include Performance, Spend & Certifications and are checked by Google on a daily basis.

• Performance – to meet the performance requirement, our Google Partners Ads manager account must maintain a minimum 70% optimization score, allowing us to apply or dismiss recommendations based on client goals.
• Spend – Our Google Partners Ads manager account must sustain a total ad spend of $10,000 USD over a 90-day period across managed accounts.
• Certification – At least 50% of our account strategists (up to 100 users) must be Google Ads certified, with at least one certification in each product area where campaign spend exceeds $500 in 90 days.

What Does Google Evaluate?

To earn this elite status, companies must first meet the standard Google Partner requirements and then outperform their peers across key performance metrics.

Here’s what Google evaluates when selecting Premier Partners:

• Existing Client Growth – Agencies must demonstrate their ability to scale client accounts, showing consistent year-over-year ad spend growth.
• New Client Acquisition – Acquiring new clients and increasing first-time ad spend is a key factor in being recognized as a top performer.
• Client Retention – Premier Partners must maintain long-term relationships with their clients, proving their ability to sustain ad spend over time.
• Product Diversification – A well-rounded strategy that extends beyond Search campaigns, including YouTube, Display, Shopping, and Apps, shows adaptability and expertise.
• Annual Ad Spend – Agencies must manage significant ad investments across their client portfolio, showcasing their influence and commitment to Google Ads.

Each year, Google reviews agencies’ performance relative to their competitors, making Premier Partner status an exclusive and highly competitive recognition.

Google Premier Partner Benefits

Let’s make a short recap of the benefits of the Google Partners program. Google’s Partner program is designed to recognize and support agencies at different levels, with three distinct tiers: Member, Partner, and Premier Partner. Each tier comes with its own set of perks, but reaching Premier Partner status puts us in an elite group with access to the most valuable benefits. This exclusive recognition allows us to access:

• Education & Insights – Google Premier Partners have access to customized account recommendations, product education, certifications, special trainings, webinars and lastly industry reports.
• Recognition & Rewards – We can again proudly display the Premier Partner badge, increasing our agency’s credibility in the eyes of potential clients, we gain exposure in Google’s Partner Directory, get access to various promotional offers that we can pass on to our clients, and enjoy exclusive competitions and other rewards.
• Premium Access & Support – This is one of the most valuable advantages for our agency and our clients. When we encounter challenges in a client’s account that cannot be resolved internally, we have direct access to Google’s priority support. This ensures faster assistance and dedicated account support, allowing us to address issues efficiently and keep campaigns running smoothly.

Updates to Google Partners Promotional Offers

Google has updated its promotional offers for Partners and Premier Partners, allowing greater flexibility in assigning ad credits to eligible new clients. Getting started with Google Ads is now even more rewarding! As part of Google’s updated promotional offers, eligible new advertisers can receive bonus ad credits to help maximize their reach.

Available Offers

• Spend $500 USD in the first 60 days* and get $500 USD in ad credit.
• Spend $1,500 USD in the first 60 days and get $1,000 USD in ad credit.
• Spend $3,000 USD in the first 60 days and get $1,500 USD in ad credit.

*60 days from the first impression.

Becoming a Google Premier Partner reinforces our commitment to delivering the highest level of service, leveraging exclusive insights, tools, and support to drive success for our clients. We are excited about the opportunities this status brings and look forward to pushing the boundaries even further. Big thank you goes to our clients and team for making this possible. Together, we continue to grow, innovate, and achieve outstanding results!

Need help with your Google Ads, or Google Ad Grants account? Feel free to contact us!