Website Policy Enforcement Resumed

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• 16. 09. 2025

What You Need To Know

Over the past few months, Google has resumed stricter monitoring of the domains used within Google Ad Grants accounts. This change has had a noticeable impact across the nonprofit advertising landscape, since the number of account suspensions due to website policy violations has risen significantly.

For advertisers, especially those running campaigns for multiple of their domains, this update is a critical reminder that all promoted domains must be pre-approved by Google. If they are not, accounts risk suspension, even if the campaigns themselves otherwise comply with Google’s website policy.

In this article, we’ll break down what this means, why it’s happening, and what steps you can take to protect your account.

Why Is Google Enforcing Website Policy More Strictly Now?

For several years, Google had been more lenient in its enforcement of website policy when it came to domains. Accounts that promoted new or additional domains often went unnoticed, even if those domains had not been formally approved through Google’s allowlisting process.

Recently, however, Google has reported an increase in fraudulent activity involving domains. As a result, they have resumed regular enforcement of the domain approval rules. The system now actively checks whether the domains in your account match those that were officially submitted and approved. If there’s a mismatch, the account may be flagged and suspended.

In other words, what may have been overlooked before is no longer tolerated.

What Exactly Does The Website Policy Require?

Google’s website policy is clear on this front:

• You can promote more than one domain within a single account.
• However, every domain must be submitted and approved in advance through the official support forms.
  

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• If you attempt to advertise a domain that is not approved, you’re in violation of policy and risk account suspension.

This rule applies whether you are promoting different sections of the same organization, partner websites, or even microsites for campaigns. The system does not automatically “know” your domains are legitimate, you must go through the approval process.

What Should You Do If You Manage Multiple Domains?

If your account promotes more than one domain, now is the time to take proactive steps to prevent issues:

1. Audit your domains – Review all active campaigns and ad groups. Make a list of every domain currently being advertised.
2. Check approval status – Reach out to Google support and confirm whether each domain is officially approved and allowlisted. Even if you believe a domain was submitted in the past, it’s worth double-checking.
3. Submit missing domains – If you discover a domain that is not on the approved list, submit it for review immediately. But BE READY, support waiting times are currently 2–3 weeks, which means delays are possible.
4. Plan ahead – If you know you’ll be promoting new websites in the future, start the approval process early so that campaigns aren’t disrupted.

What If Your Account Gets Suspended?

If your account has already been suspended for website policy violations, the most important step is to act quickly. Contact Google support as soon as possible (a contact button is part of the red ribbon shown in the upper part of the deactivated Ad Grants account), explain the situation, and work with them to get the domains approved.

Time is critical here. Because support queues are long and the resolution process can stretch over weeks, the sooner you submit your request, the sooner your account can be reinstated.

How We Can Help

Navigating Google Ads website policy enforcement can be frustrating, especially when it comes to the details of domain approvals and support wait times. If you prefer, you can give us access to your account, and we will:

• Audit your domains against Google’s records
• Submit missing domains for approval
• Liaise with Google support on your behalf
• Help restore suspended accounts as quickly as possible

This not only saves you time but also reduces the risk of prolonged downtime for your campaigns.

Key Takeaways

• Google has resumed strict website policy enforcement due to increased fraud.
• All domains must be pre-approved before being promoted in your Ad Grants account.
• Support waiting times might be up to 2–3 weeks, so check your status early.
• If your account is suspended, contact support immediately.
• You can also contact our team, grant us access, and we’ll handle the process for you.

Final Thoughts

The renewed enforcement of Google’s website policy is a reminder that even long-standing accounts need regular compliance checks. What was overlooked in the past can now trigger suspensions.

By proactively auditing your domains and ensuring they are properly approved, you can avoid unnecessary disruptions. And if issues do arise, quick action, either directly with Google or through experienced partners, can help get your account back on track.

Staying ahead of these changes will not only ensure uninterrupted grant utilization but also keep your campaigns running smoothly in the months ahead.