Exclusive Google Ads Promotional Offers

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• 14. 10. 2025

Have you ever thought about what happens when you’re ready to go beyond the limitations of the Grant program? Maybe you want to reach new audiences outside of search campaigns, advertise on YouTube or Display, or run remarketing ads to re-engage past visitors. This is where commercial Google Ads comes in, and where being a Premier Google Partner agency allows us to offer something truly special.

As a certified Google Partner, we can provide our nonprofit clients with access to exclusive Google Ads promotional offers, ad credits that can help you experiment with paid Google Ads at little to no extra cost. These credits give you the opportunity to explore the full capabilities of the Google Ads ecosystem, test new campaign types, and see how a blended strategy of Ad Grants + commercial ads can accelerate your results. You can find more about such strategy in this inspiring case study with WaterAid.

Think of it as a low-risk, high-reward way to take your online strategy to the next level. Whether you’re looking to promote a fundraising campaign, increase event registrations, or drive engagement with a specific audience segment, these promotional offers can help you stretch your marketing budget and see what’s possible beyond the Grant program.

At AboveX Digital, we’ll help you make the most of every dollar, donated or earned, and ensure your campaigns align with your mission while delivering measurable, meaningful results.

What Are Google Ads Promotional Offers?

If your nonprofit already uses Google Ad Grants, you know how powerful running online campaigns can be in driving awareness, volunteer sign-ups, and donations, etc. all without spending a dime of your marketing budget. But you might also have wondered what could happen if you could expand beyond the Grant’s limitations, like reaching audiences through YouTube or Display ads, or bidding on high-competition keywords that are outside of reach under the Grant program. Asking yourself, “is it even allowed”? The answer is yes, in fact, Google encourages organizations to explore running both Ad Grants and paid Google Ads campaigns side by side.

Google Ads promotional offers are a way for Google to make it easier, and more affordable for organizations like yours to explore the full potential of paid Google Ads. These offers come in the form of advertising credits, which Google applies to your account once you meet certain eligibility criteria.

In other words, Google gives you extra ad spend, completely free, to help you test, learn, and grow your impact through paid campaigns.

Blending Ad Grants & Paid Google Ads Is A Smart Idea

One of the most effective approaches for nonprofits today is to combine the strengths of both programs:

• Use Google Ad Grants to drive consistent visibility for educational content, mission awareness, and volunteer recruitment.
• Use commercial Google Ads (with promotional offers) to power fundraising campaigns, retarget past visitors, and reach audiences in new ways, such as through video or display advertising.

This blended approach ensures that every ad dollar, whether granted or paid, is working together to support your cause from all angles.

You can find a detailed comparison of grant vs. commercial Google Ads account in this article.

Promotional Offers For New Advertisers

If you’re new to Google Ads, you may be eligible for a new advertiser promotional offer. These offers are typically available when you create a new account and meet certain spending criteria within a set timeframe.

Example Offer

Spend a specific amount (for example, $500) on Google Ads within 60 days, and receive a matching ad credit ($500) from Google.

Key Details

• The offer must be redeemed during account setup.
• You’ll need to complete your initial spend within 60 days of entering the promotional code.
• Once the spend requirement is met, there’s a verification period of up to 35 days before the credit is applied.
• You’re considered a new advertiser if you’re advertising a business that has never used Google Ads before, or if you’re expanding into a new country with a new billing address.

Promotional Offers For Existing Advertisers

Already running campaigns? Great news, Google also provides existing advertiser promotions to reward continued engagement and campaign expansion.

These offers are typically based on specific actions or spend levels, such as:

• Spend a specified amount on a specific campaign type to receive a specified amount in credit.
• Complete a specified action to receive a specified amount in credit.
• Spend and complete a specified action to receive a specified amount in credit.

You’re considered an existing advertiser if your business has had active Google Ads spend in the past six months.

Why Work with a Google Partner?

As a certified Google Partner, AboveX Digital has access to exclusive offers, training, and support directly from Google. This allows us to:

• Provide verified promotional offers that are not available directly through Google Support.
• Ensure your campaigns meet all eligibility criteria for receiving promotional credits.
• Help you maximize the return on your Google Ads investment by combining grant and paid strategies effectively.
• Keep your organization compliant with Google’s policies and terms at every step.

Ready to Get Started?

If your nonprofit is ready to explore what’s possible beyond Google Ad Grants, now is the perfect time to take advantage of exclusive promotional offers through AboveX Digital.

Our team will help you:

• Determine your eligibility for Google Ads credits.
• Set up and optimize your paid campaigns.
• Ensure full compliance with Google’s guidelines.
• Analyze results to maximize your long-term ROI.

Together, we’ll help you amplify your reach, grow your supporter base, and drive greater impact.Contact our team today to learn how you can qualify for a Google Ads promotional offer!

Important Note

Promotional offers are not available upon request from Google Support. They can only be distributed through approved channels, such as Google Partners like us. Terms and conditions apply, and eligibility varies by country and offer type.