Donation Platforms Expansion

• Ad Grants
• News
• Services
• 09. 09. 2025

At AboveX Digital, we’re committed to keeping nonprofits informed about the latest changes that affect their online marketing and fundraising efforts. As part of the Google Ad Grants Certified Professional community, we recently received an important update that we’re excited to share with you.

What It Is & Why It Matters

The list of donation platforms approved for use with Google Ad Grants has been expanded. In the past, most organizations sent all their ad traffic straight to their own website, typically to a landing page with an embedded donation form. That approach worked, but it also meant that your results depended heavily on how fast, user-friendly, and well-designed your site was. Technically, nonprofits could send traffic to certain third-party donation pages, but very few knew this was even an option.

Now, with more platforms officially supported, it’s easier than ever to send donors to a page that loads quickly, keeps distractions to a minimum, and is fully focused on converting visitors into supporters. This can make a true difference for nonprofits whose websites are outdated, slow, or cluttered, as it removes friction and keeps the donor experience simple and seamless.

This update could be your opportunity to finally focus on storytelling and campaign strategy, knowing that the donation process is optimized.

(Example of a donation form embedded on one of our previous client’s website.)

When Does This Take Effect?

These changes officially took effect on August 27 at 12:00 AM Pacific Time. If you are managing Ad Grants campaigns, you can begin using the allowed platforms immediately. There’s no waiting period or additional approval process needed.

Which Platforms Are Allowed?

Below is the current list of donation platforms that nonprofits can use directly with Google Ad Grants campaigns:

• classy.org
• paypal.com
• blackbaud.com
• kindful.com
• myshopify.com
• stripe.com
• frontstream.com
• givebutter.com
• networkforgood.com
• gofundme.com
• givelively.org
• givesmart.com
• bloom.kindful.com
• runsignup.com
• fundraiseup.com
• zeffy.com
• salsalabs.org
• neonone.com
• salesforce.com
• 4agoodcause.com
• donorsupport.co

Key Takeaway

This expanded list reflects the growing number of trusted donation platforms used by nonprofits of all sizes. Whether you’re collecting one-time gifts, running peer-to-peer campaigns, or setting up recurring donations, chances are your platform is now included.

If your organization uses one of the platforms listed above, take advantage of this update right away. And if you run into any difficulties, don’t hesitate to get in touch so we can help you resolve the issue quickly!