Partnerstvo

Pracujete s neziskovkami? Spojme naše sily a získajte skúseného partnera na správu Ad Grants kampaní.

Výhody spolupráce s nami

Dlhoročné skúsenosti

Máme stovky spokojných klientov, partnerstvo s Google a roky vzdelávame trh v oblasti Ad Grants. Túto expertízu získate pre vašich klientov.

Prístup k top podpore

Ako jediná Google Certified Professional agentúra v CEE máme unikátny prístup k podpore priamo od Google, čo skracuje čas nutný na riešenie problémov.

Prístup k novinkám

V predstihu vieme o zmenách v programe, ako prvý máme prístup k novinkám a novým funkciám. To nám a našim klientom pomáha zostať pred konkurenciou.

Vyladené procesy

Spolupracujeme s viacerými agentúrami a rokmi máme vyladený model spolupráce tak, aby obojstranne fungoval s minimálnou administratívnou záťažou.

Spoľahnite sa na nás. Vieme, čo robíme.

Since 2014

170+ clients served

6 Years Google Certified Trainer

100% Application approval rate

$10+ Mil. Managed yearly Ad Grants budget

Google Ad Grants Certified Professional

Outsourcujte správu Ad Grants

Jednorazová úloha, alebo dlhodobá správa kampaní? Radi vám pomôžeme.

1. Craft new application (new advertisers)

Create a new Google Ads account and get it approved for Ad Grants.

Viac informácií

• Create a TechSoup account

• Create a Google Ads account

• Prepare the application

• Submit the required surveys

• Fix occasional application problems

2. Audit an existing Google Ads account

Compliance, historical performance & account expansion potential.

Viac informácií

• Analyze historical campaign performance

• Identify areas for improvement

• Audit quality scores

• Assess ad copy quality, landing page relevancy

• Assess the account compliance and make necessary adjustments

3. Discuss objectives & prepare strategy

Create and approve a new campaign structure proposal.

Viac informácií

• Fill in the initial questionnaire outlining your marketing goals and internal competences

• Discuss marketing objectives and performance expectations

• Define which campaigns stay in place and which we pause as well as what will be the budget split

• Perform initial keyword research and create a campaign structure proposal

• Define KPIs

4. Prepare campaigns outside of Google Ads

Create and approve ad copies and keyword lists.

Viac informácií

• Perform keyword research according to campaign structure proposal

• Create ad copy proposal including multiple adgroup-specific ad variants

• Create all applicable ad extensions

• Send above-mentioned documents to the organization for final approval every time new ad copies are being used

5. Import and set-up campaigns in Google Ads

Setting new Ad Grants campaigns for success.

Viac informácií

• Import assets approved in the previous step into Google Ads

• Set-up campaign targeting, bidding, scheduling, budgets etc.

• Create rules and other mechanisms to help maintain the account compliance

6. Set up Google Analytics goal tracking

Build up conversion tracking logic, create goals and import them to Google Ads.

Viac informácií

• Define on-site conversion actions

• Create a universal naming structure

• Create onclick events and implement them in all appropriate places

• Create Google Analytics goals and import them over to Google Ads

• Access values to conversion goals whenever possible

7. Launch new campaigns, campaign management

Running campaigns & meeting target KPIs.

Viac informácií

• Campaign launch

• Periodic review of search term report + keyword list adjustments

• Bidding and budget adjustments

• New campaign setup

• Ad copy experiments

• Ongoing compliance oversight and adjustments

8. Periodic reporting

Real-time online report + comprehensive monthly commentary.

Viac informácií

• Detailed Google Data Studio performance report updated in real-time

• Report modifications to fit the specific needs of the organization

• Detailed monthly commentary on past performance development, changes & next steps

• Updates on program changes

9. Content creation & other additional activities

Activities to boost the overall ROI of the marketing program.

Viac informácií

• Landing page design & development

• Landing page content creation

• Conversion optimization (web design guidance, A/B testing, conversion funnel optimization)

• Set up additional performance channels to convert non-decided website visitors (display, retargeting, paid social media)

• Assistance with the adoption of other Google products for Nonprofits (Youtube, Google Apps, Google One Today)

Okrem Ad Grants spravujeme aj komerčné marketingové kampane pre neziskové organizácie.

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