Free Account Audit Summary

All Ad Grants accounts are required to maintain CTR above 5% in all calendar months.

• PASS --> CTR in last two calendar months (2020-03, 2020-02) has always been more than 5% (20.54% and 19.19%). Total CTR of this account for last 30 days is 19.43%. There are 7 campaigns with CTR below 5%. An example of non-compliant campaign: EN-Art Shop

Single-word keywords, too generic keywords, keywords with low quality scores or keywords belonging to brand other than yours are not allowed in grant accounts.

• 1. Single word keywords FAIL --> 6 not allowed active single-word keywords are used within this account (please note that brand names are ok): An example of non-compliant keyword: "danubiana", "danubiana", "Danubiana", "Danubiana", "Danubiana"
• 2. Minimum quality score requirement PASS --> There are no active keywords with quality score less than or equal 2 (yesterday)

WHAT TO DO?

1. Single word keywords You can fix this simply by pausing all single-word keywords and replacing them by more descriptive variations.

2. Minimum quality score requirement To bring your account into compliance pause all keywords with quality scores of 1 or 2. To keep the click volume keep adding more relevant keyword variations from the search term report.

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All campaigns should target area serviced by your organization.

• PASS --> All location targets are properly set on campaign level

Each campaign is required to include at least 2 active sitelink extensions.

• FAIL --> There are active campaigns that don't have at least two active sitelink extensions. An example of non-compliant campaign: EN - Dynamic

WHAT TO DO?

Create multiple sitelinks linking to various pages of your website and assign them to all campaigns. Make sure they are relevant to keywords included in the campaign.

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At least 2 active ad groups must be included in each active campaign. Also, each active ad group has to include a pair of active ads.

• FAIL --> There is 1 campaign with less than 2 active ad groups. Name: EN-Obrazy

WHAT TO DO?

Create multiple tightly-themed ad groups in each campaign. Make sure each of these ad groups includes at least 2 active ads.

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Although not required, it is highly recommended to set up conversion tracking. It not just facilitates performance measurement and optimization but it also allows you to use automated bidding strategies.

• PASS --> There has been at least 1 conversion tracked in last 30 days.

Automated bidding strategies can set bids higher than usual maximum of $2 thus generating more traffic from well-converting keywords. It is not required to use them but they tend to produce strong results.

• 31 out of 31 active campaigns use bidding strategy MAXIMIZE_CONVERSIONS. An example of campaign using this strategy: DE-Brand

Ads in Ad Grants accounts are only allowed to link an approved domain. Make sure all domains listed below were approved, are relevant to your organization, do not contain broken links, AdSense ads or excessive commercial content.

• danubiana.sk