Update Your 2025 Fundraising Strategy

• About Us
• Ad Grants
• News
• 25. 09. 2025

We’re excited to invite you to our upcoming FREE webinar on October 22, 2025, at 7:00 PM CET (1:00 PM Eastern / 10:00 AM Pacific).  This webinar builds on last year’s popular session on fundraising, updated with new strategies and insights to help you future-proof your fundraising efforts in 2025.

Google Search has seen significant changes this year, closely intertwined with shifts in the Google Ads landscape. A wide range of new features, a new campaign type, various updates, etc. have been introduced this year. We understand that keeping track of these updates and changes might sometimes feel overwhelming. Since fundraising lies at the very heart of each nonprofit’s mission, and because today’s digital landscape evolves so rapidly, staying up to date is more crucial than ever. That is why we’re hosting a session that will summarize it all. Whether you’re a seasoned fundraiser or just starting out, this webinar promises to equip you with invaluable knowledge and tools to elevate your fundraising efforts and achieve meaningful impact.

The session will be led by an industry expert, Peter Sima, whom many of you already know. Peter is not only a Google Certified Trainer for Nonprofits but also the founder of AboveX Digital, offering expert nonprofit marketing services for organizations of all sizes. With his extensive experience and proven track record, Peter will guide you through the essentials of designing and executing successful fundraising campaigns.

In this comprehensive 60-minute session, Peter will dig into:

• How to use Ad Grants in fundraising (pros, cons, limitations)
• How to design an effective fundraising strategy (sample strategy)
• Tips for maximizing the return of your fundraising campaign
• AI campaigns (Performance Max and Dynamic) and how they can enhance your fundraising strategy
• New AI Max feature and its benefits
• Expansion of allowed donation platforms for Ad Grants accounts (how to deal with conversion tracking)
• Overview of new marketing channels suitable for fundraising (AI Chatbots and similar)
• Case study with a world-renowned nonprofit organization

Don’t miss this opportunity to learn from one of the best in the field. Register now for our upcoming webinar and take your nonprofit’s fundraising efforts to new heights!