It’s Content That Powers Ad Grants Webinar

• Ad Grants
• News
• Services
• 23. 07. 2025

Your ads aren’t broken, the internet just changed (again), and here’s how your content can fix it.

If your Google Ad Grants campaigns have been mysteriously underperforming lately – fewer impressions, lower click-through rates, or ads that seem to vanish into thin air, you’re not imagining things. Google has quietly rewritten the rules of visibility. AI Overviews now answer questions before users ever see your ad, and the traditional keyword strategies that once worked are no longer enough.

The solution? It starts with content.

To help you understand what’s changing, and how to adapt, we’re hosting a free 60-minute webinar on August 27, 2025 at 7:00 PM CEST / 1:00 PM EDT, led by Peter Sima, a Google Certified Trainer with deep experience in helping nonprofits succeed with Ad Grants.

What You’ll Learn:

Peter will break down:

• What’s changing in Ad Grants – including how AI Overviews are reshaping search results, why question-based queries get fewer impressions, and the growing impact of PMax campaigns.

• Staying relevant in the age of AI – practical strategies for showing up in AI Overviews using SEO and Google Ads.

• Creating content that actually works – from keyword research and keyword grouping to writing optimized, high-performing content that fuels both organic and paid visibility.

• Preparing your Ad Grants campaigns – a live demonstration on how to create Ad Grants campaigns for this type of content for maximum impact.

• Real-world case study – see how one organization increased impressions and clicks by embracing this content-first approach.

Content isn’t a side project anymore, it’s central to how your organization stays visible, relevant, and impactful in today’s search landscape.

And if you need support building a content strategy that works, we’ll show you how we can help. Reserve your free spot now!

Missed the live webinar?

Don’t worry, you can now watch the full recording below: