Combining Google Ads & Google Ad Grants Webinar

• Ad Grants
• News
• 05. 03. 2026

For many nonprofits, receiving access to Google Ad Grants feels like a dream come true. After all, the program provides up to $10,000 per month in free Google Search advertising. That’s real visibility, real traffic, and real opportunity, without touching your marketing budget. But here’s something we’ve tried to teach our clients over the years:

Google Ad Grants is an exceptional starting point. It’s just not the complete strategy.

Think of it like building a house. The foundation is critical. Without it, nothing stands. But if you stop at the foundation, you don’t have a home, you have potential. To create something functional, scalable, and strong, you need a structure built on top of that base. The same applies to your online marketing strategy.

Google Ad Grants lays the groundwork for visibility and awareness. Commercial Google Ads helps you convert that visibility into tangible results, whether it’s donations, sign-ups, ticket sales, or program participation. On their own, each has limitations, together, they achieve far greater impact.

If you’ve ever wondered how to bring these two together without overspending, our upcoming webinar is for you!

Also, if you want a little intro into this topic before the webinar itself, we recommend reading this article to understand what is and what isn’t possible with Ad Grants and this article to understand the differences between grant and commercial Google Ads campaigns.

Upcoming Webinar

How to Combine Ad Grants with Commercial Google Ads to Maximize Your Impact with Limited Budget

• When? March 31, 2026
• What time? 1:00 PM EST / 10:00 AM Pacific
• Where? Virtual Event – Crowdcast

In this session, we’ll walk you through a practical, strategic framework for blending grant and paid campaigns in a way that strengthens your full marketing funnel, without draining your resources.

What You’ll Learn in the Webinar

This isn’t a theory-heavy presentation. It’s a practical roadmap.

During the webinar, we’ll cover:

• What Google Ad Grants truly is, and how it works exceptionally well for various goals
• The core differences between grant and commercial Google Ads campaigns
• The built-in limitations of Ad Grants (and how to work around them)
• How to configure an efficient commercial Google Ads campaign without overspending
• How to strategically combine grant and paid campaigns across awareness, relationship-building, and conversion stages
• How to set up and measure meaningful conversion tracking
• How to optimize campaigns based on data, not assumptions

We’ll also walk through a real-world example featuring WaterAid USA, demonstrating how integrating grant and paid strategies can significantly improve performance outcomes.

Meet Your Host: Peter Sima

The session will be led by Peter Sima, founder of AboveX Digital.

Peter has dedicated his career to helping nonprofits make sense of digital advertising. As a Google Certified Trainer and a Google Ad Grants Professional, he has guided hundreds of organizations through the complexities of compliance, bidding strategies, conversion tracking, and multi-channel growth.

Who Should Attend?

This webinar is ideal for:

• Nonprofits with a limited budget for online marketing
• Organizations relying solely on the grant and feeling performance limits
• Marketing managers considering testing other marketing channels or ad formats beyond Ad Grants
• Teams planning fundraising campaigns, volunteer recruitment campaigns, event campaigns or other time-sensitive initiatives difficult to promote via Ad Grants

Build Beyond the Foundation

Google Ad Grants helps you get discovered. Commercial Google Ads helps you capture demand and convert intent. When used together, with clear tracking, thoughtful segmentation, and data-driven optimization, they create a system that stretches your marketing budget further than either could alone. If your organization is ready to move from “free clicks” to measurable impact, join us on March 31, 2026.

Your foundation is strong. Now it’s time to build the rest of the house. Register today!