{"id":3366,"date":"2025-02-14T11:15:43","date_gmt":"2025-02-14T11:15:43","guid":{"rendered":"https:\/\/www.abovexdigital.com\/have-ad-grants-whats-next\/"},"modified":"2025-11-10T10:47:03","modified_gmt":"2025-11-10T10:47:03","slug":"mame-ad-grants-co-dalej","status":"publish","type":"post","link":"https:\/\/www.abovexdigital.com\/sk\/mame-ad-grants-co-dalej\/","title":{"rendered":"M\u00e1me Ad Grants, \u010co \u010ealej?"},"content":{"rendered":"<p data-start=\"140\" data-end=\"407\">Mnoh\u00e9 neziskov\u00e9 organiz\u00e1cie, najm\u00e4 tie men\u0161ie, funguj\u00fa s obmedzen\u00fdm rozpo\u010dtom a nem\u00f4\u017eu si dovoli\u0165 naja\u0165 extern\u00fa agent\u00faru na spravovanie svojich marketingov\u00fdch aktiv\u00edt. Preto neust\u00e1le h\u013eadaj\u00fa n\u00e1stroje, ktor\u00e9 im pom\u00f4\u017eu zv\u00fd\u0161i\u0165 dosah a efektivitu pri spotrebovan\u00ed minim\u00e1lnych n\u00e1kladov.<\/p>\n<p data-start=\"409\" data-end=\"731\">Ad Grants programy, ktor\u00e9 pon\u00fakaj\u00fa ve\u013ek\u00e9 technologick\u00e9 spolo\u010dnosti, poskytuj\u00fa neziskov\u00fdm organiz\u00e1ci\u00e1m bezplatn\u00e9 alebo v\u00fdrazne z\u013eavnen\u00e9 reklamn\u00e9 kredity na oslovenie ich publika online. V\u00e4\u010d\u0161ina organiz\u00e1ci\u00ed pozn\u00e1 <a href=\"https:\/\/www.abovexdigital.com\/sk\/ad-grants-faq\/\"><strong data-start=\"620\" data-end=\"640\">Google Ad Grants <\/strong><\/a>(v ktorom sa na\u0161a agent\u00fara \u0161pecializuje), ale menej sa vie o podobn\u00fdch pr\u00edle\u017eitostiach, ktor\u00e9 pon\u00faka <strong data-start=\"690\" data-end=\"728\">Microsoft, LinkedIn \u010di Facebook<\/strong>.<\/p>\n<p data-start=\"409\" data-end=\"731\">Pozrime sa na tieto platformy bli\u017e\u0161ie a na to, ako m\u00f4\u017eu posun\u00fa\u0165 va\u0161u marketingov\u00fa strat\u00e9giu o \u00farove\u0148 vy\u0161\u0161ie.<\/p>\n<h5><strong>Meta<\/strong><\/h5>\n<p data-start=\"887\" data-end=\"1187\">Facebook pon\u00faka mno\u017estvo <a href=\"https:\/\/www.facebook.com\/help\/1640008462980459\" target=\"_blank\" rel=\"noopener\">n\u00e1strojov a mo\u017enost\u00ed<\/a> na budovanie vz\u0165ahov so svojim publikom. Aj ke\u010f nem\u00e1 \u0161pecifick\u00fd program, ktor\u00fd poskytuje reklamn\u00e9 granty, podobne ako Google, pon\u00faka u\u017eito\u010dn\u00e9 n\u00e1stroje, ako s\u00fa <strong data-start=\"1043\" data-end=\"1067\">Facebook Fundraisers<\/strong> a <strong data-start=\"1070\" data-end=\"1095\">tla\u010didl\u00e1 na darovanie<\/strong>, ktor\u00e9 umo\u017e\u0148uj\u00fa neziskov\u00fdm organiz\u00e1ci\u00e1m zbiera\u0165 finan\u010dn\u00e9 prostriedky priamo na platforme.<\/p>\n<p data-start=\"1189\" data-end=\"1489\">Okrem toho pon\u00faka pokro\u010dil\u00e9 mo\u017enosti cielenia reklamy, v\u010faka ktor\u00fdm m\u00f4\u017eu organiz\u00e1cie oslovi\u0165 potenci\u00e1lnych podporovate\u013eov na z\u00e1klade ich z\u00e1ujmov, spr\u00e1vania a demografie. <strong data-start=\"1359\" data-end=\"1378\">Platen\u00e9 kampane<\/strong> umo\u017e\u0148uj\u00fa neziskovk\u00e1m pom\u00f4c\u0165 propagova\u0165 podujatia, \u0161\u00edri\u0165 siln\u00e9 a emot\u00edvne pr\u00edbehy a zvy\u0161ova\u0165 vidite\u013enos\u0165 vo svojich komunit\u00e1ch.<\/p>\n<p data-start=\"1491\" data-end=\"1687\">Navy\u0161e, <strong data-start=\"1499\" data-end=\"1528\">Nonprofit Resource Center<\/strong> od spolo\u010dnosti Meta poskytuje <a href=\"https:\/\/www.facebook.com\/government-nonprofits\/best-practices\/nonprofits\" target=\"_blank\" rel=\"noopener\">n\u00e1vody, ako efekt\u00edvne vyu\u017e\u00edva\u0165 Facebook a Instagram<\/a> na budovanie online pr\u00edtomnosti a vytv\u00e1ranie vz\u0165ahov s podporovate\u013emi.<\/p>\n<h5><strong>LinkedIn pre neziskovky<\/strong><\/h5>\n<p data-start=\"2406\" data-end=\"2751\">Vedeli ste, \u017ee LinkedIn pon\u00faka <a href=\"https:\/\/nonprofit.linkedin.com\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"2437\" data-end=\"2458\">Ad Grants program<\/strong><\/a> ur\u010den\u00fd \u0161peci\u00e1lne pre neziskovky? Tento program poskytuje organiz\u00e1ci\u00e1m <strong data-start=\"2529\" data-end=\"2563\">bezplatn\u00fa reklamu na LinkedIne<\/strong>, v\u010faka \u010domu m\u00f4\u017eu oslovi\u0165 \u0161ir\u0161ie publikum a posilni\u0165 vplyv ich aktiv\u00edt. Program sa zameriava na organiz\u00e1cie, ktor\u00e9 sa venuj\u00fa <strong data-start=\"2679\" data-end=\"2748\">rozvoju pracovnej sily, environment\u00e1lnej udr\u017eate\u013enosti a rovnosti<\/strong>.<\/p>\n<p>S jeho pomocou dok\u00e1\u017eu neziskovky:<\/p>\n<ul>\n<li>Zvy\u0161ova\u0165 povedomie o d\u00f4le\u017eit\u00fdch t\u00e9mach<\/li>\n<li>N\u00e1borova\u0165 dobrovo\u013en\u00edkov<\/li>\n<li>Pritiahnu\u0165 firemn\u00fdch partnerov<\/li>\n<li>Z\u00edska\u0165 kvalifikovan\u00fdch zamestnancov<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3787\" src=\"https:\/\/www.abovexdigital.com\/wp-content\/uploads\/2025\/02\/mame-ad-grants-co-dalej-linkedin-pre-neziskovky.png\" alt=\" mame-ad-grants-co-dalej-linkedin-pre-neziskovky\" width=\"2340\" height=\"1264\" srcset=\"https:\/\/www.abovexdigital.com\/wp-content\/uploads\/2025\/02\/mame-ad-grants-co-dalej-linkedin-pre-neziskovky.png 2340w, https:\/\/www.abovexdigital.com\/wp-content\/uploads\/2025\/02\/mame-ad-grants-co-dalej-linkedin-pre-neziskovky-300x162.png 300w, https:\/\/www.abovexdigital.com\/wp-content\/uploads\/2025\/02\/mame-ad-grants-co-dalej-linkedin-pre-neziskovky-1024x553.png 1024w, https:\/\/www.abovexdigital.com\/wp-content\/uploads\/2025\/02\/mame-ad-grants-co-dalej-linkedin-pre-neziskovky-768x415.png 768w, https:\/\/www.abovexdigital.com\/wp-content\/uploads\/2025\/02\/mame-ad-grants-co-dalej-linkedin-pre-neziskovky-1536x830.png 1536w, https:\/\/www.abovexdigital.com\/wp-content\/uploads\/2025\/02\/mame-ad-grants-co-dalej-linkedin-pre-neziskovky-2048x1106.png 2048w\" sizes=\"(max-width: 2340px) 100vw, 2340px\" \/><\/p>\n<p data-start=\"2934\" data-end=\"3205\">\u00da\u010dastn\u00edci programu navy\u0161e z\u00edskavaj\u00fa <strong data-start=\"2970\" data-end=\"3020\">osobn\u00fa podporu od experta na reklamu na LinkedIne<\/strong>, ktor\u00fd im pom\u00f4\u017ee maximalizova\u0165 \u00fa\u010dinnos\u0165 ich kampan\u00ed. Ak sa chcete dozvedie\u0165 o \u010fal\u0161\u00edch mo\u017enostiach, sta\u010d\u00ed sa prihl\u00e1si\u0165 na odber noviniek a by\u0165 informovan\u00ed o \u010fal\u0161om kole prihlasovania.<\/p>\n<p data-start=\"3207\" data-end=\"3380\">LinkedIn tie\u017e pon\u00faka <a href=\"https:\/\/nonprofit.linkedin.com\/resource-hub\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"3228\" data-end=\"3254\">Nonprofit Resource Hub<\/strong><\/a>, kde n\u00e1jdete n\u00e1vody, osved\u010den\u00e9 postupy a rady expertov, ktor\u00e9 pom\u00f4\u017eu neziskovk\u00e1m budova\u0165 silnej\u0161iu pr\u00edtomnos\u0165 na platforme.<\/p>\n<h5><strong>Microsoft<\/strong><\/h5>\n<p data-start=\"3423\" data-end=\"3732\">Microsoft podporuje neziskov\u00e9 organiz\u00e1cie prostredn\u00edctvom iniciat\u00edvy <strong data-start=\"3492\" data-end=\"3524\">Technology for Social Impact<\/strong>. Aj ke\u010f ich <strong data-start=\"3537\" data-end=\"3568\">Ads for Social Impact Grant<\/strong> je moment\u00e1lne pozastaven\u00fd, st\u00e1le pon\u00fakaj\u00fa <strong data-start=\"3611\" data-end=\"3645\">z\u013eavu a\u017e 50 % na Microsoft Ads<\/strong>, \u010do umo\u017e\u0148uje organiz\u00e1ci\u00e1m oslovi\u0165 nov\u00e9 publikum na platform\u00e1ch ako <strong data-start=\"3713\" data-end=\"3729\">Bing a Yahoo<\/strong>.<\/p>\n<p data-start=\"3734\" data-end=\"3936\">Neziskov\u00e9 organiz\u00e1cie sa m\u00f4\u017eu prihl\u00e1si\u0165 na odber noviniek, aby z\u00edskali inform\u00e1cie o bud\u00facich reklamn\u00fdch grantoch. Po roz\u0161\u00edren\u00ed programu bud\u00fa opr\u00e1vnen\u00e9 organiz\u00e1cie kontaktovan\u00e9 s \u010fal\u0161\u00edmi podrobnos\u0165ami. Okrem reklamn\u00fdch zliav Microsoft poskytuje <strong data-start=\"3981\" data-end=\"4070\">bezplatn\u00fd alebo v\u00fdrazne z\u013eavnen\u00fd pr\u00edstup k n\u00e1strojom ako Microsoft 365, Azure a Teams<\/strong>, \u010d\u00edm pom\u00e1ha neziskovk\u00e1m zlep\u0161i\u0165 spolupr\u00e1cu a zefekt\u00edvni\u0165 chod organiz\u00e1cie.<\/p>\n<p data-start=\"3734\" data-end=\"3936\">Nezabudnite si <strong data-start=\"4164\" data-end=\"4204\"><a href=\"https:\/\/nonprofit.microsoft.com\/en-us\/getting-started\" target=\"_blank\" rel=\"noopener\">overi\u0165 opr\u00e1vnenos\u0165 va\u0161ej organiz\u00e1cie<\/a>!<\/strong><\/p>\n<h5><strong>Ako \u010falej?<\/strong><\/h5>\n<p>V\u0161etky tieto programy pon\u00fakaj\u00fa neziskov\u00fdm organiz\u00e1ci\u00e1m skvel\u00fa pr\u00edle\u017eitos\u0165 roz\u0161\u00edri\u0165 ich vplyv a z\u00e1rove\u0148 zosta\u0165 v r\u00e1mci svojho rozpo\u010dtu. Ak efekt\u00edvne vyu\u017eijete dostupn\u00e9 zdroje, m\u00f4\u017eete posilni\u0165 svoju misiu a prinies\u0165 dlhodob\u00e9 pozit\u00edvne zmeny vo svojej komunite.<\/p>\n<p>Ak sa v\u00e1m spravovanie t\u00fdchto kampan\u00ed zd\u00e1 pr\u00edli\u0161 n\u00e1ro\u010dn\u00e9 a m\u00e1te na to vy\u010dlenen\u00fd rozpo\u010det, m\u00f4\u017eete zv\u00e1\u017ei\u0165 spolupr\u00e1cu s profesion\u00e1lnou agent\u00farou. <strong data-start=\"4669\" data-end=\"4716\">Ak e\u0161te nem\u00e1te zabezpe\u010den\u00fd <a href=\"https:\/\/youtu.be\/tC-xC5Q2j_U?si=PGRAEWOSkTYiF3gu&amp;t=869\" target=\"_blank\" rel=\"noopener\">Google Ad Grants<\/a><\/strong>, t\u00edm <strong data-start=\"4722\" data-end=\"4740\">AboveX Digital<\/strong> v\u00e1m pom\u00f4\u017ee s podan\u00edm \u017eiadosti, z\u00edskan\u00edm grantu a spr\u00e1vou kampan\u00ed, aby ste dosiahli \u010do najlep\u0161ie v\u00fdsledky.<\/p>\n<p>Okrem toho pon\u00fakame aj <a href=\"https:\/\/www.abovexdigital.com\/sk\/sluzby\/\">\u010fal\u0161ie slu\u017eby<\/a> na podporu rastu va\u0161ej neziskovky, tak\u017ee ur\u010dite presk\u00famajte v\u0161etky mo\u017enosti, ako v\u00e1m m\u00f4\u017eeme pom\u00f4c\u0165 uspie\u0165. <strong data-start=\"4994\" data-end=\"5013\">Sme tu pre v\u00e1s!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vysk\u00fa\u0161ajte Meta, LinkedIn, \u010di Microsoft.<\/p>\n","protected":false},"author":4,"featured_media":3276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,75,29],"tags":[263,222,264,265,266,267,268],"acf":[],"_links":{"self":[{"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/posts\/3366"}],"collection":[{"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/comments?post=3366"}],"version-history":[{"count":7,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/posts\/3366\/revisions"}],"predecessor-version":[{"id":4343,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/posts\/3366\/revisions\/4343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/media\/3276"}],"wp:attachment":[{"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/media?parent=3366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/categories?post=3366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/tags?post=3366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}