{"id":3125,"date":"2025-12-15T12:00:39","date_gmt":"2025-12-15T12:00:39","guid":{"rendered":"https:\/\/www.abovexdigital.com\/?p=3125"},"modified":"2026-01-13T07:50:25","modified_gmt":"2026-01-13T07:50:25","slug":"rozbehnite-kampane-k-2-s-nasou-pomocou","status":"publish","type":"post","link":"https:\/\/www.abovexdigital.com\/sk\/rozbehnite-kampane-k-2-s-nasou-pomocou\/","title":{"rendered":"Rozbehnite Kampane K 2% S Na\u0161ou Pomocou"},"content":{"rendered":"<p>V oblasti zda\u0148ovania na Slovensku doch\u00e1dza ka\u017edoro\u010dne k zmene legislat\u00edvy, ktor\u00e1 ovplyv\u0148uje mo\u017enosti podpory neziskov\u00fdch organiz\u00e1ci\u00ed. Rok 2026 prin\u00e1\u0161a jednu z\u00e1sadn\u00fa novinku, mo\u017enos\u0165 venova\u0165 2% z dane z pr\u00edjmu nie len neziskov\u00fdm organiz\u00e1ci\u00e1m, ale aj svojim rodi\u010dom vo forme rodi\u010dovsk\u00e9ho d\u00f4chodku. V tomto \u010dl\u00e1nku si prejdeme v\u0161etky d\u00f4le\u017eit\u00e9 inform\u00e1cie, vr\u00e1tane d\u00e1tumov, legislat\u00edvnych zmien a v\u00fdznamu v\u010dasnej propag\u00e1cie cez Google.<\/p>\n<h3><strong>Ak\u00e9 s\u00fa hlavn\u00e9 legislat\u00edvne zmeny?<\/strong><\/h3>\n<p>Od roku 2026 bud\u00fa ma\u0165 da\u0148ov\u00ed poplatn\u00edci mo\u017enos\u0165 darova\u0165 a\u017e 6% z dane. Pre neziskov\u00e9 organiz\u00e1cie, ktor\u00e9 tieto pr\u00edspevky vyu\u017e\u00edvaj\u00fa na charitat\u00edvne a spolo\u010densky prospe\u0161n\u00e9 \u00fa\u010dely sa situ\u00e1cia nemen\u00ed. To znamen\u00e1, \u017ee okrem 2%, ktor\u00e9 m\u00f4\u017ee da\u0148ov\u00fd poplatn\u00edk venova\u0165 akejko\u013evek mimovl\u00e1dnej organiz\u00e1cii, m\u00f4\u017ee venova\u0165 \u010fal\u0161ie 4% svojim rodi\u010dom, teda 2% mame a 2% otcovi, poberate\u013eom d\u00f4chodku. Toto rozhodnutie sa rob\u00ed priamo pri pod\u00e1van\u00ed da\u0148ov\u00e9ho priznania.<\/p>\n<p>Pre mnoh\u00e9 mimovl\u00e1dne organiz\u00e1cie predstavuj\u00fa 2 % z dane k\u013e\u00fa\u010dov\u00fd zdroj financovania. Dobrou spr\u00e1vou je, \u017ee tento nov\u00fd mechanizmus nevytv\u00e1ra konkurenciu medzi podporou rodi\u010dov a podporou neziskov\u00e9ho sektora, ke\u010f\u017ee ide o samostatne vy\u010dlenen\u00e9 percent\u00e1. Organiz\u00e1cie tak m\u00f4\u017eu zosta\u0165 pokojn\u00e9, \u017ee ned\u00f4jde k zni\u017eovaniu ich podielu v prospech in\u00fdch pr\u00edjemcov.<\/p>\n<h3><strong>D\u00f4le\u017eit\u00e9 term\u00edny pre rok 2026<\/strong><\/h3>\n<ol>\n<li><strong>31. marec 2026<\/strong> \u2013 posledn\u00fd term\u00edn na podanie da\u0148ov\u00e9ho priznania pre fyzick\u00e9 aj pr\u00e1vnick\u00e9 osoby.<\/li>\n<li>Ak si pred\u013a\u017eite lehotu na podanie da\u0148ov\u00e9ho priznania (\u0161tandardn\u00fd odklad &#8211; 3 mesiace) do <strong>30.j\u00fana 2026<\/strong>, rozhodnutie o pouk\u00e1zan\u00ed 2% m\u00f4\u017eete urobi\u0165 a\u017e do pred\u013a\u017eenej lehoty.<\/li>\n<\/ol>\n<h3><strong>Pre\u010do za\u010da\u0165 s propag\u00e1ciou v\u010das?<\/strong><\/h3>\n<p>Vzh\u013eadom na tohtoro\u010dn\u00e9 legislat\u00edvne zmeny, o\u010dak\u00e1vame, \u017ee vyh\u013ead\u00e1van\u00ed v s\u00favislosti s 2% bude v roku 2026 v\u00fdrazne viac, v\u010dasn\u00e1 propag\u00e1cia je teda k\u013e\u00fa\u010dov\u00e1 a d\u00e1va v\u00e1m priestor oslovi\u0165 potenci\u00e1lnych darcov opakovane, vysvetli\u0165 im va\u0161u iniciat\u00edvu, poslanie, a uk\u00e1za\u0165 konkr\u00e9tne v\u00fdsledky ich podpory. \u010c\u00edm sk\u00f4r spust\u00edte kampa\u0148, t\u00fdm v\u00e4\u010d\u0161\u00ed dosah m\u00f4\u017ee ma\u0165 a t\u00fdm viac \u010dasu m\u00e1te na to, aby ste si vybudovali d\u00f4veru.<\/p>\n<p data-start=\"793\" data-end=\"1185\">Ve\u013emi \u00fa\u010dinn\u00fdm n\u00e1strojom je v tomto smere vyu\u017e\u00edvanie komer\u010dn\u00e9ho \u00fa\u010dtu <strong data-start=\"861\" data-end=\"875\">Google Ads<\/strong>, ako aj programu <strong data-start=\"893\" data-end=\"913\">Google Ad Grants<\/strong>, ktor\u00fd neziskov\u00fdm organiz\u00e1ci\u00e1m poskytuje reklamn\u00fd kredit a\u017e do v\u00fd\u0161ky <strong data-start=\"983\" data-end=\"1005\">10 000 USD mesa\u010dne<\/strong>. V\u010faka nemu m\u00f4\u017eu organiz\u00e1cie bezplatne zobrazova\u0165 reklamy vo vyh\u013ead\u00e1va\u010di Google, zv\u00fd\u0161i\u0165 svoju vidite\u013enos\u0165 a dlhodobo oslovova\u0165 \u013eud\u00ed, ktor\u00ed akt\u00edvne h\u013eadaj\u00fa, komu svoje 2 % venova\u0165.<\/p>\n<h6><strong> Pre\u010do Google Ad Grants? <\/strong><\/h6>\n<p>Tento program v\u00e1m umo\u017e\u0148uje bezplatne zacieli\u0165 reklamu presne na \u013eud\u00ed, ktor\u00ed sa rozhoduj\u00fa, komu darova\u0165 svoje 2%. St\u00e1tis\u00edce \u013eud\u00ed ka\u017edoro\u010dne h\u013eadaj\u00fa vhodn\u00fa organiz\u00e1ciu na darovanie \u010dasti svojich dan\u00ed, pri\u010dom priemern\u00e1 v\u00fd\u0161ka takejto jednorazovej pomoci je viac ako 30\u20ac, \u010do tvor\u00ed v\u00fdznamn\u00fd zdroj pr\u00edjmu pre v\u00e4\u010d\u0161inu neziskoviek. Google umo\u017e\u0148uje zacieli\u0165 reklamu pr\u00e1ve na t\u00fdchto \u013eud\u00ed v \u010dase, ke\u010f rie\u0161ia svoje da\u0148ov\u00e9 priznanie. Grant je navy\u0161e mo\u017en\u00e9 vyu\u017ei\u0165 aj na promo aktiv\u00edt mimo 2%, \u010do v\u00e1m umo\u017en\u00ed zv\u00fd\u0161i\u0165 va\u0161u vidite\u013enos\u0165 v \u0161ir\u0161om kontexte.<\/p>\n<h6><strong>Na\u0161e tipy<\/strong><\/h6>\n<p>Propag\u00e1cia kampan\u00ed na z\u00edskanie 2% z dan\u00ed si vy\u017eaduje prec\u00edzne pl\u00e1novanie a dostato\u010dn\u00fd \u010das na realiz\u00e1ciu. Ak chcete dosiahnu\u0165 \u010do najlep\u0161ie v\u00fdsledky, je d\u00f4le\u017eit\u00e9 za\u010da\u0165 \u010do najsk\u00f4r. Tu s\u00fa hlavn\u00e9 d\u00f4vody:<\/p>\n<ol>\n<li><strong>Budovanie povedomia<\/strong>: Mnoho \u013eud\u00ed st\u00e1le nevie o mo\u017enosti pouk\u00e1za\u0165 2% z dane neziskov\u00fdm organiz\u00e1ci\u00e1m alebo ich nevedia priamo spoji\u0165 s va\u0161ou organiz\u00e1ciou. V\u010dasn\u00e1 propag\u00e1cia pom\u00e1ha vytvori\u0165 povedomie a umo\u017e\u0148uje \u013eu\u010fom napl\u00e1nova\u0165 si, komu svoje 2% venuj\u00fa.<\/li>\n<li><strong>Optimaliz\u00e1cia kampan\u00ed<\/strong>: Online kampane, vr\u00e1tane t\u00fdch v Google Ads, si vy\u017eaduj\u00fa \u010das na spr\u00e1vne nastavenie, testovanie a priebe\u017en\u00fa optimaliz\u00e1ciu. \u010c\u00edm sk\u00f4r za\u010dnete, t\u00fdm viac \u00fadajov z\u00edskate a m\u00f4\u017eete kampane vylep\u0161i\u0165 tak, aby boli \u010do najefekt\u00edvnej\u0161ie.<\/li>\n<li><strong>Dodr\u017eanie term\u00ednov<\/strong>: Pod\u00e1vanie da\u0148ov\u00fdch priznan\u00ed na Slovensku m\u00e1 jasne stanoven\u00e9 term\u00edny. Pre fyzick\u00e9 osoby je to obvykle 31. marec, pri\u010dom mnoh\u00e9 firmy a da\u0148ov\u00ed poradcovia za\u010d\u00ednaj\u00fa s pr\u00edpravou sk\u00f4r. Ak neziskov\u00e1 organiz\u00e1cia spust\u00ed propag\u00e1ciu neskoro, m\u00f4\u017ee pr\u00eds\u0165 o ve\u013ek\u00fa \u010das\u0165 potenci\u00e1lnych prispievate\u013eov, ktor\u00ed u\u017e svoje rozhodnutie urobili.<\/li>\n<li><strong>Z\u00edskanie nov\u00fdch podporovate\u013eov<\/strong>: V\u010dasn\u00e1 kampa\u0148 umo\u017e\u0148uje oslovi\u0165 nielen existuj\u00facich podporovate\u013eov, ale aj nov\u00fdch darcov. Spr\u00e1vne zacielen\u00e9 reklamy m\u00f4\u017eu pril\u00e1ka\u0165 \u013eud\u00ed, ktor\u00ed o va\u0161ej \u010dinnosti doteraz nevedeli.<\/li>\n<li><strong>Efekt\u00edvne vyu\u017eitie Google Ad Grants<\/strong>: Ak pl\u00e1nujete vyu\u017ei\u0165 Google Ad Grants, je potrebn\u00e9 po\u010d\u00edta\u0165 s \u010dasom potrebn\u00fdm na z\u00edskanie grantu, nastavenie \u00fa\u010dtu a spustenie kampan\u00ed. Tento proces m\u00f4\u017ee trva\u0165 nieko\u013eko t\u00fd\u017ed\u0148ov, preto je dobr\u00e9 za\u010da\u0165 v dostato\u010dnom predstihu.\u00a0Kampane navy\u0161e potrebuj\u00fa na rozbeh minim\u00e1lne 3 mesiace.<\/li>\n<li><strong>Konkurencia o pozornos\u0165<\/strong>: V obdob\u00ed pred pod\u00e1van\u00edm da\u0148ov\u00fdch priznan\u00ed rastie po\u010det organiz\u00e1ci\u00ed, ktor\u00e9 s\u00fa\u0165a\u017eia o pozornos\u0165 darcov. V\u010dasn\u00e9 nasadenie kampan\u00ed v\u00e1m umo\u017en\u00ed z\u00edska\u0165 n\u00e1skok a oslovi\u0165 \u013eud\u00ed sk\u00f4r, ne\u017e ich oslovia in\u00e9 organiz\u00e1cie.<\/li>\n<\/ol>\n<p>Za\u010da\u0165 s propag\u00e1ciou u\u017e za\u010diatkom roka v\u00e1m d\u00e1va priestor na prisp\u00f4sobenie kampan\u00ed, reagovanie na sp\u00e4tn\u00fa v\u00e4zbu a maximalizovanie efektivity. Ak sa chcete vyhn\u00fa\u0165 zbyto\u010dn\u00e9mu stresu a strat\u00e1m potenci\u00e1lnych pr\u00edspevkov, neodkladajte pr\u00edpravu na posledn\u00fa chv\u00ed\u013eu.<\/p>\n<h3><strong>\u00daspe\u0161n\u00fd pr\u00edklad: Nad\u00e1cia pre deti Slovenska<\/strong><\/h3>\n<p>Nad\u00e1cia pre deti Slovenska dlhodobo vyu\u017e\u00edva Google Ad Grants na propag\u00e1ciu kampan\u00ed k 2% z dan\u00ed. Ich kampane priniesli v\u00fdznamn\u00e9 v\u00fdsledky:<\/p>\n<ul>\n<li>Zv\u00fd\u0161enie celkovej n\u00e1v\u0161tevnosti webu o viac ako 50%.<\/li>\n<li>Reklamy mali viac ako 1 000 000 zobrazen\u00ed.<\/li>\n<li>Viac ako 50 000 nov\u00fdch unik\u00e1tnych n\u00e1v\u0161tevn\u00edkov.<\/li>\n<li>N\u00e1rast pr\u00edspevkov z 2% o 20% v porovnan\u00ed s predch\u00e1dzaj\u00facim rokom.<\/li>\n<\/ul>\n<p>Detailnej\u0161ie inform\u00e1cie o na\u0161ej spolupr\u00e1ci s Nad\u00e1ciou pre deti Slovenska n\u00e1jdete <a href=\"https:\/\/www.abovexdigital.com\/2percenta-NDS.pdf\">v tejto pr\u00edpadovej \u0161t\u00fadii.<\/a><\/p>\n<h3><strong>Ako m\u00f4\u017eeme pom\u00f4c\u0165?<\/strong><\/h3>\n<p>Na\u0161a agent\u00fara <strong>AboveX Digital<\/strong> pon\u00faka komplexn\u00fa podporu nie len pri pr\u00edprave a spr\u00e1ve komer\u010dn\u00fdch Google Ads kampan\u00ed ale aj pri vyu\u017eit\u00ed Google Ad Grants:<\/p>\n<ol>\n<li>Pom\u00f4\u017eeme s\u00a0registr\u00e1ciou do programu Google for Nonprofits.<\/li>\n<li>Vytvor\u00edme a nastav\u00edme efekt\u00edvne kampane na propag\u00e1ciu 2%.<\/li>\n<li>Poskytneme pravideln\u00fa spr\u00e1vu a optimaliz\u00e1ciu kampan\u00ed pre maxim\u00e1lny dosah.<\/li>\n<\/ol>\n<p>Ak chcete z\u00edska\u0165 viac inform\u00e1ci\u00ed alebo za\u010da\u0165 s\u00a0kampa\u0148ami k\u00a02%, nev\u00e1hajte n\u00e1s kontaktova\u0165. Na\u0161a bezplatn\u00e1 konzult\u00e1cia v\u00e1m poskytne v\u0161etko, \u010do potrebujete na efekt\u00edvnu propag\u00e1ciu a\u00a0zv\u00fd\u0161enie v\u00fdnosu z\u00a02% z dan\u00ed pre va\u0161u organiz\u00e1ciu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aktualiz\u00e1cia pre rok 2026.<\/p>\n","protected":false},"author":4,"featured_media":4440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,72,29],"tags":[213,70,214,71],"acf":[],"_links":{"self":[{"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/posts\/3125"}],"collection":[{"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/comments?post=3125"}],"version-history":[{"count":15,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/posts\/3125\/revisions"}],"predecessor-version":[{"id":4522,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/posts\/3125\/revisions\/4522"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/media\/4440"}],"wp:attachment":[{"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/media?parent=3125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/categories?post=3125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/tags?post=3125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}