{"id":3084,"date":"2024-12-31T12:33:26","date_gmt":"2024-12-31T12:33:26","guid":{"rendered":"https:\/\/www.abovexdigital.com\/?p=3084"},"modified":"2024-12-31T12:33:26","modified_gmt":"2024-12-31T12:33:26","slug":"vyhnite-sa-najdrahsej-ad-grants-chybe","status":"publish","type":"post","link":"https:\/\/www.abovexdigital.com\/sk\/vyhnite-sa-najdrahsej-ad-grants-chybe\/","title":{"rendered":"Vyhnite Sa Najdrah\u0161ej Ad Grants Chybe"},"content":{"rendered":"

\u010c\u00edtaj\u00fac n\u00e1zov tohto blogu ste si pravdepodobne povedali: \u201eAko m\u00f4\u017eem urobi\u0165 n\u00e1kladn\u00fa chybu, ke\u010f v programe Ad Grants neexistuj\u00fa skuto\u010dn\u00e9 n\u00e1klady?\u201c M\u00e1te pravdu, spr\u00e1vne nastaven\u00e9 kampane v programe Ad Grants naozaj neved\u00fa k \u017eiadnym re\u00e1lnym n\u00e1kladom. Ak v\u0161ak nie je nastavenie \u00fa\u010dtu spr\u00e1vne, m\u00f4\u017eete si \u013eahko privodi\u0165 vysok\u00fd \u00fa\u010det za to, \u010do ste pova\u017eovali za kampane financovan\u00e9 grantom. Boli by ste prekvapen\u00ed, ko\u013ekokr\u00e1t som sa stretol s touto chybou v \u00fa\u010dtoch klientov, ktor\u00e9 sme prebrali. \u010c\u00edtajte \u010falej a vysvetl\u00edm v\u00e1m, ako k takejto chybe obvykle doch\u00e1dza a ako sa jej vyhn\u00fa\u0165.<\/p>\n

Chyba v zadan\u00ed faktura\u010dn\u00fdch \u00fadajov<\/strong><\/h3>\n

A\u017e do roku 2020 bolo od v\u0161etk\u00fdch nov\u00fdch inzerentov po\u017eadovan\u00e9, aby si vytvorili a nastavili vlastn\u00e9 \u00fa\u010dty Google Ads ako s\u00fa\u010das\u0165 procesu prihl\u00e1senia do programu Ad Grants. Preto\u017ee rozhranie Ad Grants vyzer\u00e1 identicky ako rozhranie Google Ads a jedn\u00fdm z prv\u00fdch krokov pri nastavovan\u00ed nov\u00e9ho \u00fa\u010dtu je zada\u0165 faktura\u010dn\u00e9 \u00fadaje, mnoho neziskov\u00fdch inzerentov n\u00e1sledovalo tento n\u00e1vod a zadalo inform\u00e1cie o kreditnej karte. V tomto bode e\u0161te \u00fa\u010det nebol schv\u00e1len\u00fd pre Ad Grants, a preto boli faktura\u010dn\u00e9 \u00fadaje prijat\u00e9 a novovytvoren\u00e9 kampane za\u010dali be\u017ea\u0165.<\/p>\n

\u00da\u010det so zadan\u00fdmi faktura\u010dn\u00fdmi \u00fadajmi nebol schv\u00e1len\u00fd pre Ad Grants, ale toto rozhodnutie mohlo by\u0165 prijat\u00e9 a\u017e nieko\u013eko dn\u00ed po tom, \u010do kampane za\u010dali be\u017ea\u0165. V\u0161etky n\u00e1klady na kampane po\u010das tejto doby boli fakturovan\u00e9 organiz\u00e1cii rovnako ako ak\u00e9muko\u013evek in\u00e9mu komer\u010dn\u00e9mu subjektu. Google jasne komunikoval, \u017ee do \u00fa\u010dtov Ad Grants nikdy nesm\u00fa by\u0165 zadan\u00e9 faktura\u010dn\u00e9 \u00fadaje<\/strong>, a odvolania ne\u0161\u0165astn\u00fdch inzerentov neboli akceptovan\u00e9.<\/p>\n

Od roku 2020 t\u00edm Google Ad Grants vytv\u00e1ra \u00fa\u010det pre \u017eiadate\u013eov. Cel\u00fd proces prihl\u00e1senia je vysvetlen\u00fd v tomto \u010dl\u00e1nku. \u00daspe\u0161n\u00e9mu \u017eiadate\u013eovi je zaslan\u00e1 pozv\u00e1nka na pr\u00edstup k schv\u00e1len\u00fdm \u00fa\u010dtom pripraven\u00fdm na inzerovanie cez Ad Grants. Inzerent u\u017e nevid\u00ed v\u00fdzvu na zadanie faktura\u010dn\u00fdch \u00fadajov a nie je mo\u017en\u00e9 do \u00fa\u010dtu Ad Grants zada\u0165 faktura\u010dn\u00e9 \u00fadaje, \u010d\u00edm sa efekt\u00edvne eliminuje priestor pre t\u00fato chybu.<\/p>\n

Chyba v komer\u010dnom Google Ads <\/strong>\u00fa\u010dte<\/strong><\/h3>\n

Toto je ve\u013emi roz\u0161\u00edren\u00e1 chyba, ktor\u00e1 je mimoriadne nebezpe\u010dn\u00e1 a ve\u013emi \u013eahko sa jej d\u00e1 vyhn\u00fa\u0165. Mo\u017eno by ste tomu neverili, ale stretol som sa s prekvapivo ve\u013ek\u00fdm po\u010dtom organiz\u00e1ci\u00ed, ktor\u00e9 omylom pou\u017e\u00edvali komer\u010dn\u00fd \u00fa\u010det Google Ads namiesto \u00fa\u010dtu Ad Grants. K tomu, ak prid\u00e1te automatick\u00e9 faktur\u00e1cie, \u0161irok\u00e9 cielenie a faktura\u010dn\u00e9 emaily, ktor\u00e9 nepatria spr\u00e1vcovi \u00fa\u010dtu, dostanete ve\u013emi nebezpe\u010dn\u00fa kombin\u00e1ciu.<\/p>\n

Tu s\u00fa najbe\u017enej\u0161ie scen\u00e1re, ktor\u00e9 ved\u00fa k tejto chybe:<\/p>\n

    \n
  • Nov\u00fd spr\u00e1vca \u00fa\u010dtu bez predch\u00e1dzaj\u00facich sk\u00fasenost\u00ed s Ad Grants sa prihl\u00e1si s emailovou adresou, ktor\u00e1 nie je spojen\u00e1 s \u00fa\u010dtom Ad Grants, nasleduje n\u00e1vod na nastavenie a pou\u017e\u00edva \u00fa\u010det ako keby to bol \u00fa\u010det Ad Grants.<\/li>\n
  • Organiz\u00e1cia m\u00e1 viacero \u00fa\u010dtov Google Ads a nov\u00e9 kampane sa omylom vytvoria v komer\u010dnom \u00fa\u010dte.<\/li>\n<\/ul>\n

    Ako sa vyhn\u00fa\u0165 tejto chybe<\/strong><\/h3>\n

    Preto\u017ee Google pon\u00faka ako komer\u010dn\u00e9, tak aj Ad Grants \u00fa\u010dty a obe rozhrania s\u00fa identick\u00e9, tieto chyby s\u00fa \u013eahko spravite\u013en\u00e9. Rie\u0161en\u00edm by bolo navrhn\u00fa\u0165 odli\u0161n\u00e9 rozhranie pre \u00fa\u010dty Ad Grants. K\u00fdm sa to nestane, existuj\u00fa 2 sp\u00f4soby, ako identifikova\u0165, \u017ee ide o schv\u00e1len\u00fd \u00fa\u010det Ad Grants:<\/p>\n

      \n
    • Skontrolujte str\u00e1nku so s\u00fahrnom faktur\u00e1cie na \u00fa\u010dte Google Ads. Ak je tento \u00fa\u010det schv\u00e1len\u00fd pre Ad Grants, stav na vrchu tejto str\u00e1nky bude znie\u0165 \u201eTento platobn\u00fd \u00fa\u010det nie je fakturovan\u00fd\u201c<\/strong>. Ak to uvid\u00edte na svojom \u00fa\u010dte, m\u00f4\u017eete za\u010da\u0165 inzerova\u0165 bez ob\u00e1v o ak\u00e9ko\u013evek n\u00e1klady na m\u00e9dia fakturovan\u00e9 va\u0161ej organiz\u00e1cii.<\/li>\n<\/ul>\n

      \"billing-detail-ad-grants\"<\/p>\n

        \n
      • \u00a0Porovnajte ID z\u00e1kazn\u00edka \u00fa\u010dtu Google Ads s ID \u00fa\u010dtu schv\u00e1len\u00e9ho vo va\u0161om Google for Nonprofits \u00fa\u010dte<\/strong>. Ak \u010d\u00edsla zodpovedaj\u00fa, overen\u00fd \u00fa\u010det Google Ads patr\u00ed va\u0161ej organiz\u00e1cii a je schv\u00e1len\u00fd pre Ad Grants. Tento sp\u00f4sob m\u00f4\u017eete tie\u017e vyu\u017ei\u0165 na n\u00e1jdenie \u010d\u00edsla v\u00e1\u0161ho star\u00e9ho, nevyu\u017e\u00edvan\u00e9ho \u00fa\u010dtu Ad Grants.<\/li>\n<\/ul>\n

        \"google-for-nonprofits\"<\/p>\n

        Ke\u010f za\u010d\u00edname nov\u00fa spolupr\u00e1cu tu v AboveX Digital, v\u017edy si skontrolujeme faktura\u010dn\u00e9 nastavenia v\u0161etk\u00fdch nov\u00fdch \u00fa\u010dtov<\/strong>. Silne odpor\u00fa\u010dame, aby v\u0161etci prij\u00edmatelia grantov Ad Grants urobili to ist\u00e9 pred spusten\u00edm svojich prv\u00fdch kampan\u00ed. Overenie stavu \u00fa\u010dtu zaberie len p\u00e1r sek\u00fand a m\u00f4\u017ee v\u00e1m u\u0161etri\u0165 ve\u013ea probl\u00e9mov, \u010dasu a potenci\u00e1lne aj pe\u0148az\u00ed, ktor\u00e9 by ste ur\u010dite mohli min\u00fa\u0165 niekde inde.<\/p>\n

        Boli by sme v\u010fa\u010dn\u00ed, ak by ste tento \u010dl\u00e1nok zdie\u013eali so svojimi priate\u013emi v in\u00fdch neziskov\u00fdch organiz\u00e1ci\u00e1ch, mohli by to pova\u017eova\u0165 za u\u017eito\u010dn\u00e9. \u010eakujeme!<\/p>\n","protected":false},"excerpt":{"rendered":"

        Neplytvajte peniazmi v programe Ad Grants.<\/p>\n","protected":false},"author":4,"featured_media":949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,29],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/posts\/3084"}],"collection":[{"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/comments?post=3084"}],"version-history":[{"count":2,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/posts\/3084\/revisions"}],"predecessor-version":[{"id":3086,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/posts\/3084\/revisions\/3086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/media\/949"}],"wp:attachment":[{"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/media?parent=3084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/categories?post=3084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/tags?post=3084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}