Tu je stru\u010dn\u00e9 zhrnutie krokov, ktor\u00e9 boli potrebn\u00e9 pred m\u00e1jom 2020:<\/p>\n
- \n
- Overenie opr\u00e1vnenosti organiz\u00e1cie<\/a>.<\/li>\n
- Registr\u00e1cia organiz\u00e1cie cez TechSoup<\/a>.<\/li>\n
- Vytvorenie \u00fa\u010dtu Google pre neziskov\u00e9 organiz\u00e1cie<\/a>.<\/li>\n
- Vyplnenie dotazn\u00edka a absolvovanie \u0161kolenia programu<\/a>.<\/li>\n
- Vytvorenie nov\u00e9ho \u00fa\u010dtu Google Ads.<\/li>\n
- Odoslanie \u00fa\u010dtu a dotazn\u00edka na prv\u00fa f\u00e1zu schva\u013eovania cez Google for Nonprofits.<\/li>\n
- Spr\u00e1vne nastavenie nov\u00e9ho \u00fa\u010dtu Google Ads (optim\u00e1lne nastavenie vysvetl\u00edme nesk\u00f4r v tomto \u010dl\u00e1nku).<\/li>\n
- Odoslanie \u00fa\u010dtu Google Ads na druh\u00fa f\u00e1zu schva\u013eovania cez Google for Nonprofits.<\/li>\n<\/ul>\n
Ak bol \u00fa\u010det Google Ads nastaven\u00fd spr\u00e1vne, \u017eiados\u0165 bola schv\u00e1len\u00e1 a organiz\u00e1cia dostala potvrdzuj\u00faci e-mail<\/strong>. Spolu s t\u00fdm pri\u0161la aj pozv\u00e1nka na vytvorenie platobn\u00e9ho profilu<\/strong>, ktor\u00fd vyzer\u00e1 nasledovne:<\/p>\n
![\"\"](\"https:\/\/www.abovexdigital.com\/wp-content\/uploads\/2020\/05\/application-blog-3.jpg\")
<\/p>\nPo prijat\u00ed tejto pozv\u00e1nky a ods\u00fahlasen\u00ed podmienok pou\u017e\u00edvania Google Ads (spr\u00e1va o podmienkach sa zvy\u010dajne zobraz\u00ed ako vyskakovacie okno pri prvej n\u00e1v\u0161teve \u00fa\u010dtu) mohla organiz\u00e1cia za\u010da\u0165 vyu\u017e\u00edva\u0165 rozpo\u010det grantu.<\/p>\n
<\/p>\n
Organiz\u00e1cie prijat\u00e9 do programu Ad Grants vidia v sekcii faktur\u00e1cie svojho profilu Ad Grants toto:<\/p>\n
![\"\"](\"https:\/\/www.abovexdigital.com\/wp-content\/uploads\/2020\/05\/application-blog-2.jpg\")
<\/p>\nV roku 2019 sme hovorili so stovkami r\u00f4znych organiz\u00e1ci\u00ed a zistili sme, \u017ee ve\u013ek\u00e9 percento z nich \u010delilo v\u00e1\u017enym probl\u00e9mom po\u010das procesu prihlasovania. Niektor\u00e9 boli nato\u013eko frustrovan\u00e9 opakovan\u00fdm zamietan\u00edm, \u017ee sa rozhodli cel\u00fd proces vzda\u0165. Naj\u010dastej\u0161ie spom\u00ednan\u00fdm probl\u00e9mom bol zlo\u017eit\u00fd dvojf\u00e1zov\u00fd proces pod\u00e1vania \u017eiadost\u00ed a n\u00e1ro\u010dn\u00e9 nastavenie nov\u00e9ho \u00fa\u010dtu Google Ads.<\/strong> Ch\u00e1peme, pre\u010do to tak bolo.<\/p>\n
Program Ad Grants vy\u017eaduje \u0161pecifick\u00e9 nastavenia pre v\u0161etky nov\u00e9 \u00fa\u010dty Google Ads. Preto\u017ee rozhranie grantov\u00fdch \u00fa\u010dtov zdie\u013ea funkcie s komer\u010dn\u00fdmi \u00fa\u010dtami Google Ads, av\u0161ak nie v\u0161etky funkcie s\u00fa v grantov\u00fdch \u00fa\u010dtoch dostupn\u00e9, m\u00f4\u017ee by\u0165 nastavenie m\u00e4t\u00face. Tu s\u00fa najd\u00f4le\u017eitej\u0161ie po\u017eiadavky:<\/p>\n
- \n
- Nezad\u00e1va\u0165 \u017eiadne faktura\u010dn\u00e9 \u00fadaje.<\/li>\n
- V\u017edy nastavi\u0165 menu \u00fa\u010dtu na USD.<\/li>\n
- Vytvori\u0165 aspo\u0148 1 kampa\u0148, 2 reklamn\u00e9 skupiny a aspo\u0148 1 textov\u00fa reklamu v ka\u017edej skupine.<\/li>\n
- Nastavi\u0165 iba vyh\u013ead\u00e1vacie kampane (\u017eiadne banerov\u00e9, \u010di video kampane).<\/li>\n
- V nastaveniach kampane vypn\u00fa\u0165 zacielenie na partnersk\u00e9 vyh\u013ead\u00e1vanie.<\/li>\n
- Nastavi\u0165 aspo\u0148 1 konverzn\u00fa akciu.<\/li>\n<\/ul>\n
Tieto po\u017eiadavky boli \u010dasto \u0165a\u017eko splnite\u013en\u00e9, najm\u00e4 pre organiz\u00e1cie, ktor\u00e9 nemali predch\u00e1dzaj\u00face sk\u00fasenosti s Google Ads. To viedlo k ve\u013ek\u00e9mu po\u010dtu zamietnut\u00ed a narastaj\u00facej frustr\u00e1cii.<\/p>\n
Nov\u00fd proces prihlasovania<\/strong><\/h3>\n
O\u010dak\u00e1van\u00e1 zmena pri\u0161la v m\u00e1ji 2020, ke\u010f t\u00edm Google Ad Grants predstavil nov\u00fd proces aktiv\u00e1cie. Tento nov\u00fd proces je navrhnut\u00fd tak, aby:<\/p>\n
- \n
- Mal jasn\u00e9 po\u017eiadavky, ktor\u00e9 s\u00fa \u013eahko pochopite\u013en\u00e9<\/strong> – Kroky s\u00fa zrozumite\u013en\u00e9 a klad\u00fa d\u00f4raz na kvalitu a funk\u010dnos\u0165 webovej str\u00e1nky, \u010do je pre \u00faspe\u0161n\u00fa reklamu k\u013e\u00fa\u010dov\u00e9.<\/li>\n
- Bol r\u00fdchly a vy\u017eadoval minim\u00e1lne po\u010diato\u010dn\u00e9 \u010dasov\u00e9 invest\u00edcie<\/strong> – proces je menej \u010dasovo n\u00e1ro\u010dn\u00fd a organiz\u00e1cie m\u00f4\u017eu \u00fa\u010det aktivova\u0165 r\u00fdchlo.<\/li>\n
- \u00a0Sa dal dokon\u010di\u0165 efekt\u00edvne bez oh\u013eadu na \u00farove\u0148 zru\u010dnost\u00ed\/\u0161ikovnosti<\/strong> – aj pre t\u00fdch, ktor\u00ed nemaj\u00fa predch\u00e1dzaj\u00face sk\u00fasenosti s Google Ads.<\/li>\n<\/ul>\n
Podrobnosti o novom procese n\u00e1jdete v Sprievodcovi aktiv\u00e1ciou programu Google Ad Grants.<\/strong><\/a><\/p>\n
Nov\u00e9 kroky procesu s\u00fa nasledovn\u00e9:<\/p>\n
- \n
- Overenie opr\u00e1vnenosti organiz\u00e1cie<\/a>.<\/li>\n
- Vytvorenie \u00fa\u010dtu Google pre neziskov\u00e9 organiz\u00e1cie<\/a>, po\u010das ktor\u00e9ho mus\u00edte by\u0165 schv\u00e1len\u00fd partnerom Googlu – Goodstackom.<\/li>\n
- Nav\u0161t\u00edvenie str\u00e1nky produktu Ad Grants v \u00fa\u010dte Google for Nonprofits.<\/li>\n
- Vyplnenie formul\u00e1ra opr\u00e1vnenosti (dotazn\u00edk a kv\u00edz s\u00fa teraz zl\u00fa\u010den\u00e9 do jedn\u00e9ho formul\u00e1ra).<\/li>\n
- Potvrdenie odoslania formul\u00e1ra a jeho odoslanie na schv\u00e1lenie.<\/li>\n<\/ul>\n
To je v\u0161etko. Ako ste si ur\u010dite v\u0161imli, organiz\u00e1cie u\u017e nemusia vytv\u00e1ra\u0165 \u00fa\u010det Google Ads na aktiv\u00e1ciu.<\/strong> Namiesto toho ho vytvor\u00ed a aktivuje t\u00edm Ad Grants a administr\u00e1torov \u00fa\u010dtu Google for Nonprofits pozve na pr\u00edstup k \u00fa\u010dtu Google Ads. Organiz\u00e1cia dostane aj e-mail s pozv\u00e1nkou na vytvorenie platobn\u00e9ho profilu, ktor\u00fd mus\u00ed prija\u0165 spolu s podmienkami pou\u017e\u00edvania Google Ads.<\/p>\n
Z\u00e1ver<\/strong><\/h3>\n
Nov\u00fd proces pod\u00e1vania \u017eiadost\u00ed v\u00edtame. Je jednozna\u010dne jednoduch\u0161\u00ed a u\u017e\u00edvate\u013esky pr\u00edvetivej\u0161\u00ed, aj pre organiz\u00e1cie<\/strong>, ktor\u00e9 s\u00fa v Google Ads nov\u00e1\u010dikmi. Nastavenie \u00fa\u010dtu u\u017e nie je s\u00fa\u010das\u0165ou procesu prihlasovania, \u010do ho zr\u00fdch\u013euje a minimalizuje priestor na chyby. Priemern\u00fd \u010das schva\u013eovania je aktu\u00e1lne pribli\u017ene 3 pracovn\u00e9 dni.<\/p>\n
Je v\u0161ak d\u00f4le\u017eit\u00e9 si uvedomi\u0165, \u017ee kampane Ad Grants mus\u00ed organiz\u00e1cia st\u00e1le nastavi\u0165 sama a dodr\u017eiava\u0165 v\u0161etky po\u017eiadavky na s\u00falad<\/strong>. Nastavenie u\u017e nie je kontrolovan\u00e9 po\u010das procesu pod\u00e1vania \u017eiadost\u00ed, ale je priebe\u017ene automaticky monitorovan\u00e9. Probl\u00e9my so s\u00faladom m\u00f4\u017eu vies\u0165 k deaktiv\u00e1cii \u00fa\u010dtu, preto by ka\u017ed\u00e1 organiz\u00e1cia mala venova\u0165 stavu svojho \u00fa\u010dtu maxim\u00e1lnu pozornos\u0165.<\/p>\n
AboveX Digital<\/strong> pom\u00e1ha organiz\u00e1ci\u00e1m bezprobl\u00e9movo prejs\u0165 cel\u00fdm procesom pod\u00e1vania \u017eiadost\u00ed, nastavenia kampan\u00ed a ich efekt\u00edvneho riadenia. Kontaktujte n\u00e1s<\/a>, ak m\u00e1te ak\u00e9ko\u013evek ot\u00e1zky alebo potrebujete pomoc s va\u0161\u00edm \u00fa\u010dtom!<\/p>\n","protected":false},"excerpt":{"rendered":"
Zmeny zaveden\u00e9 v m\u00e1ji 2020.<\/p>\n","protected":false},"author":4,"featured_media":897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,29],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/posts\/3080"}],"collection":[{"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/comments?post=3080"}],"version-history":[{"count":3,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/posts\/3080\/revisions"}],"predecessor-version":[{"id":3083,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/posts\/3080\/revisions\/3083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/media\/897"}],"wp:attachment":[{"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/media?parent=3080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/categories?post=3080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/tags?post=3080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Vytvorenie \u00fa\u010dtu Google pre neziskov\u00e9 organiz\u00e1cie<\/a>, po\u010das ktor\u00e9ho mus\u00edte by\u0165 schv\u00e1len\u00fd partnerom Googlu – Goodstackom.<\/li>\n
- Bol r\u00fdchly a vy\u017eadoval minim\u00e1lne po\u010diato\u010dn\u00e9 \u010dasov\u00e9 invest\u00edcie<\/strong> – proces je menej \u010dasovo n\u00e1ro\u010dn\u00fd a organiz\u00e1cie m\u00f4\u017eu \u00fa\u010det aktivova\u0165 r\u00fdchlo.<\/li>\n
- Mal jasn\u00e9 po\u017eiadavky, ktor\u00e9 s\u00fa \u013eahko pochopite\u013en\u00e9<\/strong> – Kroky s\u00fa zrozumite\u013en\u00e9 a klad\u00fa d\u00f4raz na kvalitu a funk\u010dnos\u0165 webovej str\u00e1nky, \u010do je pre \u00faspe\u0161n\u00fa reklamu k\u013e\u00fa\u010dov\u00e9.<\/li>\n
- Registr\u00e1cia organiz\u00e1cie cez TechSoup<\/a>.<\/li>\n