S\u00falad s pravidlami \u00fa\u010dtu predstavuje ve\u013ek\u00fa v\u00fdzvu pre inzerentov, ktor\u00ed s\u00fa v programe Google Ad Grants nov\u00ed. Pochopenie po\u017eiadaviek na opr\u00e1vnenos\u0165, sp\u00f4sobu monitorovania s\u00faladu \u00fa\u010dtu a rie\u0161enia mo\u017en\u00fdch probl\u00e9mov je k\u013e\u00fa\u010dov\u00e9 pre dlhodob\u00e9 vyu\u017e\u00edvanie Ad Grants. Tento program nie je \u010dasovo obmedzen\u00fd ani limitovan\u00fd celkovou v\u00fd\u0161kou grantu, no nes\u00falad s pravidlami je jedn\u00fdm z naj\u010dastej\u0161\u00edch d\u00f4vodov pozastavenia \u00fa\u010dtu. Pre\u010d\u00edtajte si cel\u00fd \u010dl\u00e1nok, vykonajte potrebn\u00e9 \u00fapravy a u\u017e nikdy sa nebudete musie\u0165 ob\u00e1va\u0165 o stratu grantu.<\/p>\n
Do za\u010diatku roka 2018 boli po\u017eiadavky na s\u00falad pomerne vo\u013en\u00e9 a ich dodr\u017eiavanie sa nekontrolovalo priebe\u017ene. Ke\u010f\u017ee Ad Grants poskytuje inzerentom bezplatn\u00fd reklamn\u00fd kredit, \u010doraz viac pr\u00edjemcov grantu za\u010dalo tento program zneu\u017e\u00edva\u0165 na komer\u010dn\u00e9 a in\u00e9 \u00fa\u010dely, ktor\u00e9 nie s\u00fa povolen\u00e9. Navy\u0161e kvalita \u00fa\u010dtov Ad Grants v\u00fdrazne zaost\u00e1vala za komer\u010dn\u00fdmi \u00fa\u010dtami Google Ads. \u00da\u010dty boli \u010dasto nastaven\u00e9 pr\u00edli\u0161 v\u0161eobecne, aby maximalizovali n\u00e1v\u0161tevnos\u0165, ich relevancia bola n\u00edzka a vo ve\u013ekom mno\u017estve pr\u00edpadov sa akt\u00edvne nespravovali. V d\u00f4sledku toho klesla aj kvalita platen\u00fdch v\u00fdsledkov vyh\u013ead\u00e1vania. Aby Google tento probl\u00e9m vyrie\u0161il, aktualizoval v roku 2018 svoje pravidl\u00e1 Ad Grants a zaviedol komplexn\u00e9 po\u017eiadavky na s\u00falad s cie\u013eom zv\u00fd\u0161i\u0165 celkov\u00fa kvalitu programu.<\/p>\n
Google vytvoril a pravidelne aktualizuje pr\u00edru\u010dku na dodr\u017eiavanie pravidiel. N\u00e1jdete ju tu<\/a>.<\/p>\n Ni\u017e\u0161ie uv\u00e1dzame zoznam hlavn\u00fdch po\u017eiadaviek s jednoduch\u00fdm vysvetlen\u00edm ka\u017ed\u00e9ho pravidla:<\/p>\n Ak priemern\u00e9 CTR \u00fa\u010dtu klesne pod 5 % v dvoch po sebe nasleduj\u00facich mesiacoch, \u00fa\u010det m\u00f4\u017ee by\u0165 pozastaven\u00fd.<\/p>\n Jednoslovn\u00e9 fr\u00e1zy a k\u013e\u00fa\u010dov\u00e9 slov\u00e1 s n\u00edzkou kvalitou (hodnotenie ni\u017e\u0161ie ako 3) nie s\u00fa povolen\u00e9. Pozastaven\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 alebo k\u013e\u00fa\u010dov\u00e9 slov\u00e1 v neakt\u00edvnych kampaniach nesp\u00f4sobuj\u00fa probl\u00e9my so s\u00faladom.<\/p>\n Jednoduch\u00e9 \u0161trukt\u00fary s jednou reklamnou skupinou na kampa\u0148 nie s\u00fa povolen\u00e9.<\/p>\n V ka\u017edej akt\u00edvnej reklamnej skupine musia by\u0165 zahrnut\u00e9 aspo\u0148 dve roz\u0161\u00edrenia o odkazy na podstr\u00e1nky. Rovnak\u00fd odkaz na podstr\u00e1nku m\u00f4\u017eete pou\u017ei\u0165 vo viacer\u00fdch kampaniach.<\/p>\n Kampane nem\u00f4\u017eu cieli\u0165 cel\u00fd svet ani oblasti nes\u00favisiace s va\u0161\u00edm poslan\u00edm a programami.<\/p>\n V\u0161etky nov\u00e9 \u00fa\u010dty Ad Grants musia pou\u017e\u00edva\u0165 inteligentn\u00e9 strat\u00e9gie pon\u00fakania cien, meranie konverzi\u00ed a zaznamen\u00e1va\u0165 aspo\u0148 jednu konverziu mesa\u010dne. Google nastavuje aj maxim\u00e1lny konverzn\u00fd pomer, ktor\u00fd by nemal presiahnu\u0165 15 % pre cel\u00fd \u00fa\u010det.<\/p>\n Hlavn\u00e1 dom\u00e9na je schva\u013eovan\u00e1 pri \u017eiadosti o grant. Ak chcete pou\u017e\u00edva\u0165 \u010fal\u0161ie dom\u00e9ny, mus\u00edte ich posla\u0165 na schv\u00e1lenie Googlu. V\u0161etky vstupn\u00e9 str\u00e1nky musia pou\u017e\u00edva\u0165 https. Cie\u013eov\u00e9 str\u00e1nky tie\u017e musia by\u0165 vo vlastn\u00edctve neziskovej organiz\u00e1cie a nesm\u00fa obsahova\u0165 reklamy AdSense.<\/p>\n Niektor\u00e9 po\u017eiadavky na s\u00falad sa t\u00fdkaj\u00fa \u0161trukt\u00fary kampan\u00ed, k\u013e\u00fa\u010dov\u00fdch slov a nastaven\u00ed, in\u00e9 zase samotnej v\u00fdkonnosti kampan\u00ed. Preto nesta\u010d\u00ed nastavi\u0165 kampane v s\u00falade s pravidlami a necha\u0165 ich tak. Dodr\u017eiavanie pravidiel by sa malo kontrolova\u0165 aspo\u0148 raz mesa\u010dne a \u00fapravy vykon\u00e1va\u0165 v tom istom mesiaci.<\/p>\n Dodr\u017eiavanie pravidiel m\u00f4\u017ee by\u0165 n\u00e1ro\u010dn\u00e9, najm\u00e4 pre za\u010diato\u010dn\u00edkov v Google Ads alebo organiz\u00e1cie p\u00f4sobiace v konkuren\u010dn\u00fdch oblastiach. Po zaveden\u00ed \u00faprav m\u00f4\u017eu niektor\u00e9 organiz\u00e1cie zaznamena\u0165 pokles n\u00e1v\u0161tevnosti, \u010do je \u010dasto sp\u00f4soben\u00e9 odstr\u00e1nen\u00edm pr\u00edli\u0161 v\u0161eobecn\u00fdch k\u013e\u00fa\u010dov\u00fdch slov. Odpor\u00fa\u010dame tieto slov\u00e1 nahradi\u0165 dlh\u0161\u00edmi, \u0161pecifickej\u0161\u00edmi fr\u00e1zami, ktor\u00e9 zv\u00fd\u0161ia relevanciu a nahradia straten\u00fa n\u00e1v\u0161tevnos\u0165.<\/p>\n Dodr\u017eiavajte tieto 4 jednoduch\u00e9 pravidl\u00e1:<\/p>\n 1. <\/strong>Udr\u017eiavajte zdrav\u00fa mieru prekliku (CTR).<\/strong><\/p>\n Sna\u017ete sa neust\u00e1le udr\u017eiava\u0165 CTR nad 5 %. Pozastavte k\u013e\u00fa\u010dov\u00e9 slov\u00e1 s mno\u017estvom zobrazen\u00ed a mal\u00fdm po\u010dtom kliknut\u00ed, optimalizujte znenie reklamy, pridajte roz\u0161\u00edrenia reklamy a otestujte nieko\u013eko strat\u00e9gi\u00ed pon\u00fakania cien.<\/p>\n 2. Pravidelne optimalizujte zoznamy k\u013e\u00fa\u010dov\u00fdch slov.<\/strong><\/p>\n Pravidelne pozastavujte jednoslovn\u00e9 k\u013e\u00fa\u010dov\u00e9 slov\u00e1 a k\u013e\u00fa\u010dov\u00e9 slov\u00e1 so sk\u00f3re kvality 1-2. Pokro\u010dil\u00ed pou\u017e\u00edvatelia m\u00f4\u017eu vytv\u00e1ra\u0165 pravidl\u00e1 alebo skripty na automatiz\u00e1ciu tejto \u00falohy. Vyhnite sa pon\u00fakaniu cien na in\u00e9 zna\u010dky a pr\u00edli\u0161 v\u0161eobecn\u00fdm fr\u00e1zam.<\/p>\n 3. Nastavte kampane tak, aby boli \u00faspe\u0161n\u00e9.<\/strong><\/p>\n Uistite sa, \u017ee v\u0161etky kampane obsahuj\u00fa viacero reklamn\u00fdch skup\u00edn, z ktor\u00fdch ka\u017ed\u00e1 obsahuje aspo\u0148 1 akt\u00edvnu reklamu. Nezabudnite prida\u0165 v\u0161etky relevantn\u00e9 roz\u0161\u00edrenia reklamy a spr\u00e1vne nastavi\u0165 meranie konverzi\u00ed.<\/p>\n 4. <\/strong>Udr\u017eiavajte cie\u013eov\u00e9 str\u00e1nky v dobrom stave<\/strong><\/p>\n V\u017edy odkazujte na najrelevantnej\u0161iu str\u00e1nku z v\u00e1\u0161ho webu. Vyhnite sa prepojeniu s nov\u00fdmi dom\u00e9nami pred schv\u00e1len\u00edm spolo\u010dnos\u0165ou Google. Opravte v\u0161etky nefunk\u010dn\u00e9 odkazy a na svojom webe nepou\u017e\u00edvajte reklamy AdSense.<\/p>\n S\u00falad a optimaliz\u00e1cia \u00fa\u010dtov na\u0161ich klientov s\u00fa pre n\u00e1s najvy\u0161\u0161ou prioritou. Iba \u00fa\u010dty, ktor\u00e9 sp\u013a\u0148aj\u00fa pravidl\u00e1 a s\u00fa dobre spravovan\u00e9, m\u00f4\u017eu dlhodobo vyu\u017e\u00edva\u0165 v\u00fdhody programu Ad Grants. Kontaktujte n\u00e1s<\/a> pre individu\u00e1lnu konzult\u00e1ciu a radi v\u00e1m pom\u00f4\u017eeme zlep\u0161i\u0165 s\u00falad aj v\u00fdkonnos\u0165 v\u00e1\u0161ho \u00fa\u010dtu.<\/p>\n","protected":false},"excerpt":{"rendered":" Zistite, ako dosiahnu\u0165 \u00fapln\u00fd s\u00falad s pravidlami.<\/p>\n","protected":false},"author":4,"featured_media":915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,29],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/posts\/3076"}],"collection":[{"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/comments?post=3076"}],"version-history":[{"count":5,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/posts\/3076\/revisions"}],"predecessor-version":[{"id":3092,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/posts\/3076\/revisions\/3092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/media\/915"}],"wp:attachment":[{"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/media?parent=3076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/categories?post=3076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/tags?post=3076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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Ako monitorova\u0165 s\u00falad \u00fa\u010dtu<\/strong><\/h3>\n
Ako dosiahnu\u0165 a udr\u017ea\u0165 s\u00falad<\/strong><\/h3>\n