{"id":1862,"date":"2023-11-27T10:12:02","date_gmt":"2023-11-27T10:12:02","guid":{"rendered":"https:\/\/www.abovexdigital.com\/?p=1862"},"modified":"2026-01-15T17:44:35","modified_gmt":"2026-01-15T17:44:35","slug":"2-percenta-z-dane","status":"publish","type":"post","link":"https:\/\/www.abovexdigital.com\/sk\/2-percenta-z-dane\/","title":{"rendered":"Zmeny V Poukazovan\u00ed 2% Z Dane"},"content":{"rendered":"<p>V oblasti zda\u0148ovania na Slovensku sa ka\u017ed\u00fdm rokom objavuj\u00fa novinky, ktor\u00e9 n\u00e1m menia poh\u013ead na to, ako m\u00f4\u017eeme prispieva\u0165 k verejn\u00e9mu blahu. Jednou z fascinuj\u00facich mo\u017enost\u00ed, ktor\u00e1 n\u00e1m ako ob\u010danom otv\u00e1ra dvere k akt\u00edvnej \u00fa\u010dasti na podpore neziskov\u00fdch organiz\u00e1ci\u00ed, je mo\u017enos\u0165 pouk\u00e1za\u0165 <strong>2% z dane z pr\u00edjmu fyzickej osoby<\/strong>. V tomto \u010dl\u00e1nku sa pozrieme na aktu\u00e1lne zmeny v procese poukazovania 2% na Slovensku a presk\u00famame, ak\u00fd vplyv maj\u00fa tieto zmeny na neziskov\u00e9 organiz\u00e1cie.<\/p>\n<p>Do roku 2023 sa syst\u00e9m poukazovania 2% z dane stal d\u00f4le\u017eit\u00fdm n\u00e1strojom pre ob\u010danov, ktor\u00ed chceli prispie\u0165 k <strong>podpore neziskov\u00fdch organiz\u00e1ci\u00ed a dobro\u010dinn\u00fdch aktiv\u00edt<\/strong>. T\u00e1to iniciat\u00edva poskytovala jednoduch\u00fd sp\u00f4sob, ako da\u0148ovn\u00edci mohli svoje finan\u010dn\u00e9 prostriedky zameriava\u0165 na konkr\u00e9tne neziskov\u00e9 projekty a organiz\u00e1cie, ktor\u00e9 im boli bl\u00edzke.<\/p>\n<p>Podstata syst\u00e9mu spo\u010d\u00edvala v mo\u017enosti da\u0148ovn\u00edka <strong>pouk\u00e1za\u0165 2% z jeho ro\u010dnej dane z pr\u00edjmu fyzickej osoby<\/strong> na vybran\u00fa neziskov\u00fa organiz\u00e1ciu. T\u00e1to suma, ktor\u00e1 by inak putovala do verejn\u00fdch financi\u00ed, tak mohla by\u0165 cielene vyu\u017eit\u00e1 na podporu charitat\u00edvnych aktiv\u00edt, kult\u00farnych projektov, \u0161portov\u00fdch klubov alebo in\u00fdch neziskov\u00fdch iniciat\u00edv.<\/p>\n<p>Pre ob\u010danov to znamenalo, \u017ee mali pri vyp\u013a\u0148an\u00ed da\u0148ov\u00e9ho priznania mo\u017enos\u0165 rozhodova\u0165 o tom, ktor\u00e1 konkr\u00e9tna organiz\u00e1cia dostane \u010das\u0165 ich dan\u00ed. Proces bol pomerne jednoduch\u00fd, sta\u010dilo <strong>vybra\u0165 pr\u00edjemcu z registra schv\u00e1len\u00fdch neziskov\u00fdch organiz\u00e1ci\u00ed<\/strong> a <strong>zazna\u010di\u0165 t\u00fato vo\u013ebu v da\u0148ovom priznan\u00ed<\/strong>. Tak\u00fdmto sp\u00f4sobom sa da\u0148ovn\u00edci st\u00e1vali akt\u00edvnymi partnermi v rozvoji dobro\u010dinn\u00fdch aktiv\u00edt a podporovali projekty, ktor\u00e9 im boli osobne bl\u00edzke alebo ktor\u00e9 pova\u017eovali za spolo\u010densky prospe\u0161n\u00e9.<\/p>\n<p><strong>Minister pr\u00e1ce, soci\u00e1lnych vec\u00ed a rodiny SR<\/strong> Erik Tom\u00e1\u0161 v\u0161ak ned\u00e1vno predstavil n\u00e1vrh, ktor\u00fd otv\u00e1ra diskusiu o bud\u00facnosti poukazovania 2% z dane na Slovensku. Jeho pl\u00e1n sa zameriava na z\u00edskanie finan\u010dn\u00fdch prostriedkov pre rodi\u010dovsk\u00e9 d\u00f4chodky, ktor\u00e9 by sa mali financova\u0165 z \u010dasti, ktor\u00fa ob\u010dania zvykli venova\u0165 neziskov\u00fdm organiz\u00e1ci\u00e1m.<\/p>\n<p>V r\u00e1mci navrhovanej legislat\u00edvy sa da\u0148ov\u00ed poplatn\u00edci ocitn\u00fa na nepr\u00edjemnom r\u00e1zcest\u00ed, kde sa <strong>bud\u00fa musie\u0165 rozhodn\u00fa\u0165<\/strong> komu venova\u0165 svoje 2% z dane. \u010ci poputuj\u00fa svojim <strong>rodi\u010dom na d\u00f4chodok, alebo ob\u010dianskym zdru\u017eeniam a neziskovk\u00e1m<\/strong>. Toto rozhodnutie sa stane s\u00fa\u010das\u0165ou ka\u017edoro\u010dn\u00e9ho da\u0148ov\u00e9ho priznania. Ak\u00fd vplyv to v\u0161ak bude ma\u0165 na neziskov\u00fd sektor? Kritika zo strany neziskov\u00fdch organiz\u00e1ci\u00ed zd\u00f4raz\u0148uje obavy z negat\u00edvneho dopadu, ktor\u00fd by mohol postihn\u00fa\u0165 ich schopnos\u0165 plni\u0165 svoje poslanie v prospech komunity.<\/p>\n<p>Je prirodzen\u00e9, \u017ee mno\u017estvo \u013eud\u00ed pri poukazovan\u00ed 2% uprednost\u00ed svojich rodi\u010dov pred relat\u00edvne anonymnou neziskovou organiz\u00e1ciou. Ako reklamn\u00e1 agent\u00fara, ktor\u00e1 <strong>pom\u00e1ha neziskov\u00fdm organiz\u00e1ci\u00e1m<\/strong> vyu\u017ei\u0165 program Google Ad Grants na zvidite\u013enenie sa a\u00a0na zv\u00fd\u0161enie objemu prostriedkov vyzbieran\u00fdch z\u00a02% sa domnievame, \u017ee v\u00a0pr\u00edpade schv\u00e1lenia navrhovan\u00fdch zmien v\u00a0asign\u00e1cii 2%, bude pre neziskovky e\u0161te d\u00f4le\u017eitej\u0161ie <strong>spr\u00e1vne sa propagova\u0165 v\u00a0online prostred\u00ed<\/strong>.<\/p>\n<p><strong>Program Google Ad Grants<\/strong> je na financovanie tak\u00fdchto kampan\u00ed ide\u00e1lny, nako\u013eko cel\u00fd reklamn\u00fd kredit je poskytnut\u00fd bezplatne spolo\u010dnos\u0165ou Google. Tento grant je prirodzene potrebn\u00e9 najprv z\u00edska\u0165 a\u00a0n\u00e1sledne kampane spr\u00e1vne vytvori\u0165 a\u00a0efekt\u00edvne spravova\u0165. S\u00a0t\u00fdmto v\u0161etk\u00fdm v\u00e1m v\u00a0r\u00e1mci AboveX Digital vieme pom\u00f4c\u0165.<\/p>\n<p><strong>Nad\u00e1cia pre deti Slovenska<\/strong>, ktor\u00e1 patr\u00ed k\u00a0najv\u00fdznamnej\u0161\u00edm neziskov\u00fdm organiz\u00e1ci\u00e1m na Slovensku, u\u017e od roku 2015 vyu\u017e\u00edva Google Ad Grants kampane na zv\u00fd\u0161enie objemu pr\u00edspevkov z\u00a02% z\u00a0dan\u00ed. Tieto kampane v\u00a0na\u0161ej spr\u00e1ve hne\u010f v\u00a0prvom roku po nasaden\u00ed priniesli tak\u00e9to v\u00fdsledky:<\/p>\n<ul>\n<li>Zv\u00fd\u0161enie celkovej n\u00e1v\u0161tevnosti str\u00e1nky o\u00a0viac ako 50%<\/li>\n<li>Reklamy sa zobrazili viac ne\u017e 1\u00a0000 000 kr\u00e1t<\/li>\n<li>Viac ako 50 000 nov\u00fdch unik\u00e1tnych n\u00e1v\u0161tevn\u00edkov<\/li>\n<li>V\u010faka kampani k\u00a02% z\u00edskala t\u00e1to organiz\u00e1cia o 20% pr\u00edspevkov viac v\u00a0porovnan\u00ed s\u00a0predch\u00e1dzaj\u00facim rokom<\/li>\n<\/ul>\n<p><strong>Detailnej\u0161ie inform\u00e1cie<\/strong> o\u00a0na\u0161ej spolupr\u00e1ci s\u00a0Nad\u00e1ciou pre deti Slovenska n\u00e1jdete v\u00a0<a href=\"https:\/\/www.abovexdigital.com\/2percenta-NDS.pdf\">tejto pr\u00edpadovej \u0161t\u00fadii<\/a>.<\/p>\n<p>Ak m\u00e1te z\u00e1ujem o viac inform\u00e1ci\u00ed, alebo potrebujete pomoc s\u00a0pr\u00edpravou kampan\u00ed k 2%, nev\u00e1hajte n\u00e1s kontaktova\u0165. Na <strong>bezplatnej konzult\u00e1cii v\u00e1m radi vysvetl\u00edme<\/strong>, ako m\u00f4\u017eete z\u00edska\u0165 Google Ad Grants a\u00a0\u010do najefekt\u00edvnej\u0161ie ho vyu\u017ei\u0165 na zv\u00fd\u0161enie objeme prostriedkov pouk\u00e1zan\u00fdch va\u0161ej organiz\u00e1cii v\u00a0r\u00e1mci 2% z\u00a0dane.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rozbehnite kampane k 2% s na\u0161ou pomocou.<\/p>\n","protected":false},"author":4,"featured_media":1863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[70,55,71],"acf":[],"_links":{"self":[{"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/posts\/1862"}],"collection":[{"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/comments?post=1862"}],"version-history":[{"count":5,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/posts\/1862\/revisions"}],"predecessor-version":[{"id":1872,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/posts\/1862\/revisions\/1872"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/media\/1863"}],"wp:attachment":[{"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/media?parent=1862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/categories?post=1862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abovexdigital.com\/sk\/wp-json\/wp\/v2\/tags?post=1862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}