Where To Get Ad Grants Help?

• Ad Grants
• Tipy
• 19. 09. 2022

If you work with/for non-profits you might have already come across the name „Google Ad Grants“. If not, then you’re missing out on a whole shebang.

Ad Grants is a program by Google that provides eligible non-profits with a $10.000 monthly budget to spend on promoting their cause within the search engine environment. Although the name of this program is slowly but surely coming to the fore, there are still many non-profits that never heard of it, or in many cases feel discouraged by the problems they run into right at the beginning. Whether it’s the application process that might seem complicated at the first glance, or their page gets disapproved, they don’t know how to set up new campaigns or how to ensure their account stays compliant after all the work that has been put into it.

It’s a habit deeply rooted in ourselves to put our hands off the things that do not go smoothly right away. We get that. In this article, we want to bring you a few tips & tricks that might help you to tackle issues that pop up when dealing with Google Ad Grants.

Tip #1 – Browse Google Ad Grants Support Resources

Countless NGOs around the world, especially those just starting out haven’t considered promotion through Google Ad Grants yet. Now, if they did, most probably they appointed somebody in their team who might have had some experience with SEA and they set out to do it on their own. Choosing such a strategy usually requires a massive amount of time, effort, and testing out to do to squeeze out all the potential of this marketing tool. Like in each process, however, there are bound to be some obstacles along the way. Who to ask for Ad Grants help then?

Google is well-equipped for the basic and not-so-basic questions of its curious users with its Ad Grants Help Center – a portal covering three main topics which are further developed into several articles. These can serve you as your first aid kit. They include:

• The account setup and basics
• Guide to show you how to manage your account successfully
• Troubleshooting and support

Tip #2 – Ask The Help Community Or Contact Google Ads Support

Asking yourself “okay but what if the problem is more complex, and the articles are no longer sufficient?”. That’s the part where the alternative comes in – official Google Ads support. If you feel like your problem is a bit more specific and requires an opinion of a professional then you need to visit Ad Grants Help Center and use one of these 2 contact options.

• Ask the Help Community
• Contact Google Support

Google created a forum for its community members to ask their fellow members for Ad Grants support. Thus Help Community. This page provides multiple answered questions categorized into several groups. If it’s still not what you’re searching for, then you might want to try to raise a question to the community by clicking on the button “Ask now”. The possible downside could be that you’ll wait a couple of days to have it answered, and even then, you might not get a piece of advice tailored right to your problem.

The second option is to contact the Google Support team directly. Google is a huge platform with millions of users having a vast amount of inquiries daily therefore it may sometimes take a while to speak to a human customer service representative. But here’s the thing, once you do get through and get a professional on the line, there’s still a chance they won’t be able to help you. Why is that? Simply because these people are usually not trained for Ad Grants accounts as a majority of their time, they deal with issues connected to commercial advertisers. Ad Grants accounts are different in terms of application, budget, compliance requirements, and more. Our experience is that standard Google Ads support, unfortunately, can’t always provide the right answers to Ad Grants – specific issues and dedicated Ad Grants support don’t exist. If that is the case, you should consider our Tip #3.

Tip #3 – Engage Ad Grants Certified Professional

If you truly wish to drive meaningful results and grow your non-profit, the option that you might benefit from the most is help from a trusted Ad Grants Certified Professional. These agencies and consultants have vast experience with Ad Grants and they can help you solve most problems right away. They also have direct access to the Google Ad Grants team, which might provide further assistance, should it be necessary. You might want to set certain criteria to make an informed decision and choose an agency that best fits your needs. We summarized the main benefits of working with us here.

At AboveX Digital, we’ve managed to help over 160 non-profits since the year 2014. Apart from a free specialized consultation that you can set up right away, we can help your brand get recognized, drive traffic of value to your website, generate more donations, never fear staying incompliant, keep up with the latest updates of Google Ad Grants, and much more. Don’t hesitate to contact us.