{"id":4025,"date":"2024-12-31T12:32:24","date_gmt":"2024-12-31T12:32:24","guid":{"rendered":"https:\/\/www.abovexdigital.com\/google-ad-grants-certifikovani-profesionali\/"},"modified":"2024-12-31T12:32:24","modified_gmt":"2024-12-31T12:32:24","slug":"google-ad-grants-certifikovani-profesionali","status":"publish","type":"post","link":"https:\/\/www.abovexdigital.com\/cs\/google-ad-grants-certifikovani-profesionali\/","title":{"rendered":"Google Ad Grants Certifikovan\u00ed Profesion\u00e1li"},"content":{"rendered":"<p>Pred nieko\u013ek\u00fdmi rokmi n\u00e1s Google pozval, aby sme sa stali jednou z prv\u00fdch agent\u00far certifikovan\u00fdch ako Google Ad Grants Certified Professional. T\u00fato pr\u00edle\u017eitos\u0165 sme vyu\u017eili, dokon\u010dili onboarding a \u00faspe\u0161ne absolvovali certifika\u010dn\u00fd proces. Pre\u010do je to d\u00f4le\u017eit\u00e9 a ako n\u00e1m to pom\u00e1ha lep\u0161ie sl\u00fa\u017ei\u0165 na\u0161im klientom? \u010c\u00edtajte \u010falej.<\/p>\n<h3>\u010co to je?<\/h3>\n<p>Google Ad Grants Certified Professionals je komunita agent\u00far a individu\u00e1lnych marketingov\u00fdch konzultantov, ktor\u00fa vytvoril Google s cie\u013eom zlep\u0161i\u0165 va\u0161u sk\u00fasenos\u0165 s programom Ad Grants. Aby sa konzultanti dostali do tohto programu, musia preuk\u00e1za\u0165 svoju odbornos\u0165 v oblasti spr\u00e1vy Ad Grants \u00fa\u010dtov, spravova\u0165 nieko\u013eko \u00fa\u010dtov a dodr\u017eiava\u0165 Google best-practices. Okrem toho Google hodnot\u00ed obchodn\u00fd model ka\u017ed\u00e9ho konzultanta a vy\u017eaduje, aby v\u0161etci uch\u00e1dza\u010di absolvovali s\u00e9riu online \u0161kolen\u00ed. Po \u00faspe\u0161nej certifik\u00e1cii s\u00fa konzultanti uveden\u00ed v <a href=\"https:\/\/www.google.com\/intl\/sk_sk\/grants\/get-help\/certified-professional-agencies\/\" target=\"_blank\" rel=\"noopener\">Google adres\u00e1ri Certifikovan\u00fdch Profesion\u00e1lov<\/a> a odpor\u00fa\u010dan\u00ed Google na r\u00f4znych podujatiach, f\u00f3rach a v \u010fal\u0161\u00edch podporn\u00fdch materi\u00e1loch. \u010clenovia komunity Certified Professionals m\u00f4\u017eu verejne preuk\u00e1za\u0165 svoj status pou\u017eit\u00edm nasleduj\u00faceho odznaku:<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1342 size-full aligncenter\" src=\"https:\/\/www.abovexdigital.com\/wp-content\/uploads\/2021\/01\/ad-grants-certified-professional-badge.png\" alt=\"ad-grants-certified-professional-badge\" width=\"300\" height=\"91\" \/><\/h3>\n<h3>Pre\u010do je to pre n\u00e1s d\u00f4le\u017eit\u00e9?<\/h3>\n<p>Tento jedine\u010dn\u00fd program prin\u00e1\u0161a mnoh\u00e9 v\u00fdhody pre n\u00e1s aj pre na\u0161ich klientov. Z n\u00e1\u0161ho poh\u013eadu vid\u00edme najv\u00e4\u010d\u0161iu hodnotu v:<\/p>\n<ul>\n<li><strong>\u00dazkej spolupr\u00e1ci s t\u00edmom Google Ad Grants<\/strong><\/li>\n<\/ul>\n<p>Pravideln\u00e9 konzult\u00e1cie, vzdel\u00e1vanie, \u00faradn\u00e9 hodiny, prioritn\u00e1 podpora, pred\u010dasn\u00fd pr\u00edstup k nov\u00fdm funkci\u00e1m, mo\u017enos\u0165 podie\u013ea\u0165 sa na bud\u00facnosti programu a mnoho \u010fal\u0161ieho. Toto partnerstvo n\u00e1m pom\u00e1ha udr\u017ea\u0165 sa na vrchole programu. Okrem toho je n\u00e1\u0161 zakladate\u013e Peter Sima Google Partners Trainer for Nonprofits a tieto cenn\u00e9 inform\u00e1cie, ktor\u00e9 z\u00edskava priamo od Googlu, mu pom\u00e1haj\u00fa vzdel\u00e1va\u0165 \u0161irok\u00fa skupinu l\u00eddrov neziskov\u00fdch organiz\u00e1ci\u00ed a marketingov\u00fdch profesion\u00e1lov.<\/p>\n<ul>\n<li><strong>Komunita<\/strong><\/li>\n<\/ul>\n<p>V\u0161etci Google Ad Grants Certified Professionals s\u00fa s\u00fa\u010das\u0165ou priate\u013eskej a otvorenej komunity. Diskutujeme o aktu\u00e1lnych trendoch programu, kolekt\u00edvne rie\u0161ime probl\u00e9my, zdie\u013eame sk\u00fasenosti a podobne. To n\u00e1m pom\u00e1ha prij\u00edma\u0165 najlep\u0161ie praktiky, predch\u00e1dza\u0165 probl\u00e9mom a celkovo lep\u0161ie sl\u00fa\u017ei\u0165 na\u0161im klientom.<\/p>\n<ul>\n<li><strong>Propag\u00e1cia<\/strong><\/li>\n<\/ul>\n<p>Google n\u00e1m d\u00f4veruje a odpor\u00fa\u010da n\u00e1s vo svojich ofici\u00e1lnych podporn\u00fdch materi\u00e1loch. To je najlep\u0161\u00ed znak kvality, ktor\u00fd si m\u00f4\u017eeme pria\u0165. Google nikdy neodpor\u00fa\u010da konkr\u00e9tneho Certifikovan\u00e9ho Profesion\u00e1la na Google Ad Grants, ale odkazuje na svoj <a href=\"https:\/\/www.google.com\/intl\/sk_sk\/grants\/get-help\/certified-professional-agencies\/\" target=\"_blank\" rel=\"noopener\">adres\u00e1r Certifikovan\u00fdch Profesion\u00e1lov<\/a>, preto\u017ee ka\u017ed\u00fd konzultant je in\u00fd, poskytuje slu\u017eby v r\u00f4znych krajin\u00e1ch, jazykoch, pon\u00faka r\u00f4zne doplnkov\u00e9 slu\u017eby a podobne. AboveX Digital m\u00e1 nieko\u013eko konkuren\u010dn\u00fdch v\u00fdhod, ktor\u00e9 n\u00e1s odli\u0161uj\u00fa od ostatn\u00fdch Certified Professionals.<\/p>\n<h3>Pre\u010do by to malo by\u0165 d\u00f4le\u017eit\u00e9 pre v\u00e1s?<\/h3>\n<p>Teraz u\u017e rozumiete, pre\u010do je pre n\u00e1s v\u00fdhodn\u00e9 by\u0165 s\u00fa\u010das\u0165ou komunity Certified Professionals. Neust\u00e1le sa sna\u017e\u00edme prenies\u0165 \u010do najviac z t\u00fdchto v\u00fdhod na na\u0161ich klientov. Tu s\u00fa hlavn\u00e9 d\u00f4vody, pre\u010do by ste mali d\u00f4verova\u0165 Certifikovan\u00fdm Profesion\u00e1lom pri spr\u00e1ve svojho \u00fa\u010dtu Ad Grants:<\/p>\n<ul>\n<li><strong>Preuk\u00e1zan\u00e1 odborn\u00e1 sp\u00f4sobilos\u0165<\/strong><\/li>\n<\/ul>\n<p>Google hodnot\u00ed v\u00fdkon \u00fa\u010dtov spravovan\u00fdch ka\u017ed\u00fdm Certifikovan\u00fdm Profesion\u00e1lom, ako aj ich dodr\u017eiavanie najlep\u0161\u00edch prakt\u00edk. Do programu s\u00fa prij\u00edman\u00ed iba konzultanti s preuk\u00e1zate\u013en\u00fdm v\u00fdkonom, \u010do zaru\u010duje najvy\u0161\u0161iu kvalitu spr\u00e1vy \u00fa\u010dtov Ad Grants.<\/p>\n<ul>\n<li><strong>Neust\u00e1la podpora a vzdel\u00e1vanie<\/strong><\/li>\n<\/ul>\n<p>Certifikovan\u00ed Profesion\u00e1li maj\u00fa pr\u00edstup k najnov\u0161\u00edm materi\u00e1lom a \u0161koleniam o Google Ad Grants. M\u00f4\u017eu tie\u017e vyu\u017ei\u0165 linku priorizovanej podpory, \u010do im pom\u00e1ha r\u00fdchlej\u0161ie rie\u0161i\u0165 probl\u00e9my svojich klientov.<\/p>\n<ul>\n<li><strong>Pr\u00edstup k najnov\u0161\u00edm funkci\u00e1m<\/strong><\/li>\n<\/ul>\n<p>Google \u010dasto testuje nov\u00e9 funkcie. Certifikovan\u00ed Profesion\u00e1li a ich klienti s\u00fa zvy\u010dajne prv\u00ed, ktor\u00ed ich m\u00f4\u017eu testova\u0165. Tieto nov\u00e9 funkcie zvy\u010dajne pom\u00e1haj\u00fa klientom prekona\u0165 konkurenciu v aukci\u00e1ch rekl\u00e1m.<\/p>\n<ul>\n<li><strong>V\u00fdnimky<\/strong><\/li>\n<\/ul>\n<p>Program Google Ad Grants m\u00e1 mnoho <a href=\"https:\/\/www.abovexdigital.com\/sk\/budte-v-sulade-s-google-ad-grants-pravidlami\/\">pravidiel a po\u017eiadaviek na s\u00falad<\/a>. Niektor\u00e9 organiz\u00e1cie v\u0161ak jednoducho nezapadaj\u00fa a potrebuj\u00fa z\u00edska\u0165 \u0161peci\u00e1lnu v\u00fdnimku. Certifikovan\u00ed Profesion\u00e1li m\u00f4\u017eu po\u017eiada\u0165 t\u00edm Ad Grants o tak\u00fato v\u00fdnimku. Aj ke\u010f v niektor\u00fdch pr\u00edpadoch to je mo\u017en\u00e9 aj cez be\u017en\u00fa podporu, z na\u0161ich sk\u00fasenost\u00ed to nie je v\u017edy mo\u017en\u00e9.<\/p>\n<ul>\n<li><strong>Mo\u017enos\u0165 ovplyvni\u0165 bud\u00facnos\u0165 programu<\/strong><\/li>\n<\/ul>\n<p>Google pravidelne \u017eiada Certifikovan\u00fdch Profesion\u00e1lov o sp\u00e4tn\u00fa v\u00e4zbu a n\u00e1vrhy, \u010d\u00edm im umo\u017e\u0148uje formova\u0165 bud\u00facnos\u0165 programu. Zbierame ot\u00e1zky a n\u00e1vrhy na zlep\u0161enie od na\u0161ich klientov a odosielame ich Google. Takto sa sna\u017e\u00edme zabezpe\u010di\u0165, \u017ee aj na\u0161i klienti maj\u00fa pr\u00edle\u017eitos\u0165 ovplyvni\u0165 bud\u00facnos\u0165 programu.<\/p>\n<h3>Conclusion<\/h3>\n<p>Status Google Ad Grants Certified Professional nie je len \u010fal\u0161\u00ed partner odznak, ktor\u00fd m\u00f4\u017ee z\u00edska\u0165 ka\u017ed\u00fd. Je to d\u00f4kaz preuk\u00e1zanej sk\u00fasenosti, ktor\u00fd prid\u00e1va ve\u013ek\u00fa hodnotu pre klienta aj konzultanta. Google <a href=\"https:\/\/www.google.com\/intl\/sk_sk\/grants\/get-help\/certified-professional-agencies\/\" target=\"_blank\" rel=\"noopener\">adres\u00e1r certifikovan\u00fdch Profesion\u00e1lov<\/a> by mal by\u0165 prvou zast\u00e1vkou pre ka\u017ed\u00fa neziskov\u00fa organiz\u00e1ciu, ktor\u00e1 zva\u017euje n\u00e1js\u0165 profesion\u00e1lneho spr\u00e1vcu \u00fa\u010dtov Ad Grants.<\/p>\n<p>AboveX Digital je stabiln\u00fdm \u010dlenom komunity Google Ad Grants Certified Professionals a jednou z prv\u00fdch certifikovan\u00fdch agent\u00far. Odli\u0161ujeme sa od ostatn\u00fdch Ceritifkovan\u00fdch Profesion\u00e1lov na\u0161imi odborn\u00fdmi senior account mana\u017e\u00e9rmi, <a href=\"https:\/\/www.abovexdigital.com\/cs\/cennik\/\">f\u00e9rov\u00fdmi cenami bez poplatku za nastavenie<\/a>, bez dlhodob\u00fdch z\u00e1v\u00e4zkov, 100% transparentnos\u0165ou a vlastn\u00fdmi n\u00e1strojmi a skriptami, ktor\u00e9 pou\u017e\u00edvame v \u00fa\u010dtoch pod na\u0161\u00edm veden\u00edm.<\/p>\n<p><a href=\"#kontakt\">Kontaktujte n\u00e1s<\/a> e\u0161te dnes, aby ste z\u00edskali odpovede na va\u0161e ot\u00e1zky o programe Certified Professional a z\u00edskali bezplatn\u00fa konzult\u00e1ciu o Ad Grants.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u0161etko, \u010do potrebujete vedie\u0165.<\/p>\n","protected":false},"author":4,"featured_media":2030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.abovexdigital.com\/cs\/wp-json\/wp\/v2\/posts\/4025"}],"collection":[{"href":"https:\/\/www.abovexdigital.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.abovexdigital.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.abovexdigital.com\/cs\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.abovexdigital.com\/cs\/wp-json\/wp\/v2\/comments?post=4025"}],"version-history":[{"count":0,"href":"https:\/\/www.abovexdigital.com\/cs\/wp-json\/wp\/v2\/posts\/4025\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.abovexdigital.com\/cs\/wp-json\/wp\/v2\/media\/2030"}],"wp:attachment":[{"href":"https:\/\/www.abovexdigital.com\/cs\/wp-json\/wp\/v2\/media?parent=4025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.abovexdigital.com\/cs\/wp-json\/wp\/v2\/categories?post=4025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.abovexdigital.com\/cs\/wp-json\/wp\/v2\/tags?post=4025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}